The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business

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9780071380812: The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business
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No-nonsense guidelines for growing a business from scratch

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Entrepreneurship remains the wave of the future, but as with anything in business, long-term success requires mastery of basic fundamentals. The Entrepreneur's Guide to Finance And Business balances quantitative with qualitative issues and provides a straightforward, practical overview of the business and financial knowledge required to become a successful entrepreneur.

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Professor Steven Rogers, a leader in the field and one of BusinessWeek's 10 best entrepreneur educators, goes beyond generic small-business issues to focus on highgrowth start-ups and innovators. Integrating hands-on aspects such as business valuation models and cash flow analysis with qualitative issues of marketing, management, and strategic planning, he provides:

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  • Clear explanations and examples of the differences between entrepreneurial and corporate finance .
  • Proven strategies for developing an effective business plan .
  • Innovative techniques for structuring a deal and financing a new business .

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From the Back Cover:

Techniques for Working within the Rules of Starting a Business--and Making Those Rules Work for You

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As an entrepreneur, you love the high-wire balancing act of launching a business and then helping it come to life and flourish. Less exciting, however, are the nitty-gritty finance and business details necessary to keep that business from sinking.

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The Entrepreneur's Guide to Finance and Business provides you with simple and effective guidelines for minding the books. Written by Steven Rogers, a proven entrepreneur and Top 10 BusinessWeek entrepreneurship educator, this proactive and technique-filled guidebook focuses on the down-and-dirty fundamentals of starting and operating a business. It provides fascinating and firsthand coverage of important details including:

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  • Business Plans--What they are, what they can do, how to prepare one .
  • Financial Statements--How to develop them, how to analyze them .
  • Money--Where and how to find it, techniques for maintaining positive cash flow .
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Entrepreneurship is not for everyone. But if you are--or plan on becoming--an entrepreneur, there are certain inescapable rules of finance and business that you must learn in order to succeed. Discover what those rules are and how to use them as a tool for long-term growth and success in The Entrepreneur's Guide to Finance and Business.

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"The Entrepreneur's Guide to Business and Finance is a simple and practical approach to understanding entrepreneurial finance. As an entrepreneur, you need to know financial formulas and how to use them to spot problems or seize opportunities. This book aims to help you get there..."--From the Preface

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The amount of work involved in visualizing, launching, and growing a business is staggering. Yet all of that work can be undone if simple yet fundamental financial and business techniques are underappreciated or, worse yet, ignored.

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The Entrepreneur's Guide to Business and Finance shows you how to lay the foundation for a strong, successful business. From crafting a meaningful business plan to taking the necessary steps to raise your business to the next level, it discusses:

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  • The dual objectives of a business plan and how to ensure that both are fulfilled .
  • Differences between debt and equity financing and how and why to use each .
  • Real-world methods for structuring a deal to benefit both the financier and the entrepreneur .
  • Valuation techniques for understanding what your business is truly worth .
  • Essential resources for finding the detailed information you need .
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Working for yourself remains a demanding and difficult career path. The Entrepreneur's Guide to Finance and Business strives to make it easier by outlining the fundamental matters you must control from the beginning--or risk having them control you. Drawing on solid research, up-to-the-minute case studies, and his own experiences as the founder of numerous businesses, successful entrepreneur and Northwestern University professor Steven Rogers reveals what must be done, how to do it, and what to do when things go wrong.

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Just because you are making your own way as an entrepreneur doesn't mean you have to go it alone. Let The Entrepreneur's Guide to Finance and Business show you everything you need to know to maintain control of the numbers end of your new enterprise--and prevent inevitable financial barriers from blocking your entrepreneurial dream before it has a chance to flourish.

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About the Author:

Steven Rogers is a professor at Northwestern University's Kellogg School of Management and associate director of the school's entrepreneurship program. A former Ernst and Young Entrepreneur of the Year, Rogers has been recognized by BusinessWeek as one of the New Stars of Finance as well as a Top 10 graduate school entrepreneurship professor. In addition, he was selected by Fortune as one of the "Top 10 Minds in Small Business." Rogers is a popular teacher at seminars and workshops throughout the country and is frequently quoted in the Wall Street Journal, the New York Times, Fortune, and other leading business publications.

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