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Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experienceplus in-depth examinations of real-world start-up successes and failuresto detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success.
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A One-Volume, MBA-Level Course for Developing, Launching, and Growing a New Business Venture
Entrepreneurship is one of today's most potentially rewardingand undeniably challengingavenues to gaining control over your life and career. Entrepreneurial Management helps you to get the ball rolling, reviewing the business knowledge and tactics required to transform your vision into a winning business strategy and a thriving entrepreneurial success story.
Built around real-world examples of both successful and failed start-ups, with insightful analyses of the rise or fall of each, Entrepreneurial Management reveals a step-by-step pathway to entrepreneurial success, including:
Behind every profitable start-up lies a solid foundation of experience and business knowledge. Let Entrepreneurial Management provide you with that knowledge and help you to join the millions of others who have successfully met the challenges of entrepreneurship.
Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by frontline executive education professors and modeled after the programs of top business schools. Other titles in the series include:
We have become a nation of entrepreneurs, combining our desire for freedom, flexibility, and creativity with our need for self-reliance and career control. But with this new paradigm come new rules that must be mastered before a start-up can become a thriving, growing enterprise.
Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business. University of Chicago professor and start-up veteran Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product/service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered, including:
Starting a business is today's most direct route to gaining control over one's life and career. But while the potential rewards are tremendous, so too are the risks for the unprepared. Let Entrepreneurial Management provide you with a comprehensive knowledge of the interrelated aspects of launching a business, the hands-on skills necessary to turn your dream into your career, and the motivation to become a successful entrepreneurpart of the first great wave of the 21st century.About the Author:
Robert J. Calvin is president of Management Dimensions, Inc., an international consulting firm specializing in start-up and early stage clients who range from the Fortune 500 to the Inc. 100. An adjunct professor at the University of Chicago Graduate School of Business, where he teaches new enterprise and small business management in the MBA program, Calvin is a popular teacher, busy consultant, successful entrepreneur, and executive. He has written numerous books, including Managing Sales for Business Growth, andProfitable Sales Management and Marketing for Growing Businesses. He is the author of the McGraw-Hill Executive MBA Series mainstay Sales Management, winner of the Soundview Award for being one of the 30 best business books of 2000.
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Book Description McGraw-Hill, 2002. Condition: New. book. Seller Inventory # M0071382003
Book Description McGraw-Hill, 2002. Hardcover. Condition: New. Never used!. Seller Inventory # P110071382003
Book Description McGraw-Hill, 2002. Hardcover. Condition: New. 1. Seller Inventory # DADAX0071382003