Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

3.07 avg rating
( 30 ratings by Goodreads )
 
9780071382328: Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com

"This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money."
--Geoffrey A. Moore, author of Think Like a Customer . . . to Market Like a Genius

Now in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:

  • Proven techniques to break through the once-impregnable firewalls of print and broadcast media
  • Strategies to establish--and benefit from&--instant credentials as an expert
  • Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

About the Author:

Michael Levine heads Levine Communications Office, which is among the entertainment world's most prominent and successful P.R. firms. Called "one of Hollywood's brightest and most respected executives" by USA Today, Levine is the author of eleven previous books, including the bestsellers Guerrilla P.R., The Address Book, and Lessons at the Halfway Point.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Levine, Michael
Published by McGraw-Hill Education
ISBN 10: 0071382321 ISBN 13: 9780071382328
New PAPERBACK Quantity Available: 1
Seller
Gulf Coast Books
(Memphis, TN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071382321 Ships from Tennessee, usually the same or next day. Bookseller Inventory # HCI9998CHGG051917H2409C

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.42
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Michael K. Levine
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713823281.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.62
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Levine, Michael
Published by McGraw-Hill Education (2003)
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Quantity Available: 1
Seller
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2003. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780071382328-1

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

4.

Michael Levine
Published by McGraw-Hill Education (2003)
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071382321

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.98
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Levine, Michael
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Quantity Available: > 20
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2003. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071382328

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.32
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Michael Levine
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline. - Randal Evenson, president, Evenson Associates, Inc., and This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine s considerable public relations experience to help you reach P.R. Nirvana without spending a lot of time or money. - Geoffrey A. Moore, author of Think Like a Customer .to Market Like a Genius .Now in paperback, Guerrilla P.R. Wired transports Michael Levine s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and Web-tailoring it to its recipients.Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Bookseller Inventory # AAC9780071382328

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.98
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Michael Levine
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline. - Randal Evenson, president, Evenson Associates, Inc., and This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine s considerable public relations experience to help you reach P.R. Nirvana without spending a lot of time or money. - Geoffrey A. Moore, author of Think Like a Customer .to Market Like a Genius .Now in paperback, Guerrilla P.R. Wired transports Michael Levine s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and Web-tailoring it to its recipients.Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Bookseller Inventory # AAC9780071382328

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.44
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Levine, Michael
Published by McGraw-Hill Education (2003)
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Paperback Quantity Available: 12
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2003. Paperback. Book Condition: New. Bookseller Inventory # 0071382321

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.62
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

9.

Michael Levine
Published by McGraw-Hill (2003)
ISBN 10: 0071382321 ISBN 13: 9780071382328
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0071382321

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.93
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Levine, Michael
Published by McGraw-Hill Education
ISBN 10: 0071382321 ISBN 13: 9780071382328
New PAPERBACK Quantity Available: 1
Seller
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071382321. Bookseller Inventory # Z0071382321ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.07
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book