Evolution Not Revolution: Aligning Technology with Corporate Strategy to Increase Market Valuation

 
9780071384100: Evolution Not Revolution: Aligning Technology with Corporate Strategy to Increase Market Valuation

Arms executives with the management skills to combine excellent strategy with flawless execution

John Logan, the visionary founder of the prestigious Aberdeen Group consulting firm, has never been one to run from a battle. In his strategic call to arms Evolution Not Revolution, Logan challenges executives and managers to stop regarding IT as just another overhead cost, and instead use IT a powerful tool to create and execute superior strategies. He introduces six competencies, designed to close the gap between a company's business and technology management functions, grow revenue for the company­­and ultimately increase its market valuation.

Logan's disarmingly simple yet ingeniously interconnected six competencies will help readers develop:

  • Marketing skills for strengthening existing customer bonds, while creating new classes of customers for the company to pursue
  • Financial skills to pursue change in a manner that focuses on maximizing economic returns
  • Information systems management skills to organize a flexible, expandable information systems architecture

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Review:

The day when information system leaders and business executives could function blissfully in their own isolated worlds is long gone--if indeed it ever really existed. John R. Logan's Evolution Not Revolution emphasizes why such professionals must now work closely together and outlines a series of six related competencies to help them do it. Logan, founder and CEO of the Aberdeen Group consulting company, says separation between these managers winds up producing a negative drag on performance that could be eliminated by introducing "a common set of management goals and principles for both to follow." Hinging everything on an overall corporate-wide information-age executive skill he dubs "emagineering," Logan spells out his approach to planning, deploying, operating, and measuring the advanced technological steps that spring from his suggested core proficiencies: fulfill the public's shifting demands, forge ties with existing customers and attract new ones, develop a common vision with business partners, maximize economic returns, execute functions on-time throughout the organization, and introduce technical operations necessary for a secure and flexible information system. "Connect the known, the suspected, and the new together," he writes, "and you will surely have the next great idea for improving the value of your company." --Howard Rothman

From the Back Cover:

Praise for Evolution Not Revolution

"Evolution Not Revolution provides actionable solutions to many of the issues corporate executives must face.­­Charles B. Wang, Chairman, Computer Associates International, Inc. and author of TechnoVision

"Every manager who is actively involved with, or even just concerned about, information technology within the context of strategy setting and execution will benefit from following the mandates of this book."­­Bill Zeitler, Senior Vice President & Group Executive, Server Group, IBM Corporation

"Logan dispels many myths while providing an action plan for building market value. He dispenses with the usual preaching about how information technology is good for a company and gets right into the action items required to be successful."­­Gerry Isom, former President, Cigna Property and Casualty

"Logan's approach to evaluating the potential business benefits of new technologies has proven itself time after time. Evolution Not Revolution will open the eyes and imaginations of executives around the world."­­Joe Santana, President & CEO, Timex Corporation

"Evolution Not Revolution will be quoted for many years to come by both senior corporate executives and information technology executives when they work together constructively as a real team."­­Patrick J. Zilvitis, CIO, DEKA Research and former CIO, The Gillette Company

"Evolution Not Revolution should be read by all information technology project managers and consultants to better understand the high-level corporate agendas that motivate business mangers. "­­Ken Schwaber, Author, Agile Software Development with SCRUM

"This is a must read for the owner of any private company."­­Barney Klevay, Owner and President, Industrial Wheels, Inc.

"All government agencies will be well served by initiating evolutionary improvement projects based upon the roadmap to success Logan so eloquently lays out."­­C. Lawrence Meador, Chairman, Independent Panel on the Central Intelligence Agency In-Q-Tel Venture

"John Logan pulls no punches about the executive competencies required to be successful."­­Ann Livermore, President of Services, Hewlett-Packard Company

John Logan, founder of the prestigious Aberdeen Group, reveals the core competencies every organization must master to develop:

  • Techno-marketing skills­­for strengthening existing customer bonds while forging new customer classes
  • Leading-edge operational skills­­for increasing the efficiency and effectiveness of all business activities
  • Competitive economy financial skills­­for pursuing proactive change that focuses on maximizing economic returns
  • Information systems management skills­­for launching customer-delighting advanced technology-based initiatives before your competition

Today's marketplace realities require that company decision makers must develop both technological and operational savvy. Evolution Not Revolution shows how to get every executive on the same team, and use their combined strengths to achieve today's truest measure of organizational success­­increased market valuation.

Evolution Not Revolution is a directive for business executives and information systems professionals to work together as a team for the common good of their company. Based upon lessons learned from successful executives who have blended their technology management skills with their business acumen, it provides a winning management approach to establishing and executing superior business strategies by leveraging the capabilities of recently released information technologies to improve the value of any organization.

Businesses today are under siege­­from within their own walls. Operations executives and IT personnel, while grudgingly admitting that they work toward the same companywide goals and objectives, find themselves increasingly at odds over which strategies and methodologies will achieve those goals. This confusion leads to wasted effort, lost economic opportunities, and counterproductive chaos.

Evolution Not Revolution shows how any company can eliminate these barriers to become a breakthrough success story. Combining insights from his decades of high-level consulting experience with case histories of winners and losers in the battle to deploy advanced information systems for increased market valuation, globally-renowned consultant John Logan explains how you can benchmark against today (should be today's?) most supercompetitive companies to:

  • Adopt Emagineering principles to continuously improve your organization's business processes
  • Proactively reinvigorate your firm by regularly evaluating and adopting new strategies
  • Steer away from price-based competition to focus on loyalty and good will­­from both customers and suppliers

In today's fast-changing technological environment, teamwork and cooperation are vital for building an exceptional and valuable organization. Let Evolution Not Revolution show you the necessary steps for creating a common set of goals and principles for business operations and information systems management, eliminating internecine squabbling, and working as one to concentrate on the true challenge of 21st- century business­­using latest-and-greatest information systems technologies to both build market share and increase market valuation.

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