Marketing Your Services : For People Who Hate to Sell

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9780071398718: Marketing Your Services : For People Who Hate to Sell

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers – from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify. The overall tone is conversational and reassuring. The expanded & updated edition reflects a thorough revisior including a change in organization, so the book begins with chapters on marketing basics -- like advertising, sales, and publicity -- then moves into more focused chapters addressing professional and relationship building methods. A new chapter on online marketing is included and examples of effective online marketing techniques and strategies are woven in throughout. Self-motivation is given more extensive coverage, international examples have been added as have more specific examples from service business start-ups. The lengthy appendices have been updated to include new templates and examples.

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From the Back Cover:

Updated with new tips that guarantee profitable results!

"Required reading for anyone who is in the business of providing services."
--Jay Conrad Levinson, author of Guerrilla Marketing

Whether you are a new business or an established service provider, it's likely you hate the idea of selling and are convinced that the "p" in promotion stands for pushy. As a result, your client base is static or you are not attracting the best clients. Inject new life into your business and improve your bottom line without losing a shred of self-respect. In Marketing Your Services, you'll find comprehensive explanations of all the key ways to attract business without ever resorting to humiliating "hard-sell" tactics.

This popular guide has been completely updated to include the latest ideas on Internet promotion and low-cost or no-cost tactics. The "Action Agendas" give you ideas you can use immediately The hundreds of real-life examples, dignified strategies, and hands-on exercises offered in this go-to guide will inspire even the most reluctant self-promoter to tap the marketing genius within. You'll learn how to:

  • Jumpstart a campaign with one-minute marketing plans
  • Plan and execute effective advertising that fits your budget
  • Generate instant word-of-mouth with free publicity
  • Cultivate relationships with your customers rather than "cold-call" for new clients

Marketing Your Services also includes material from:

  • Ken Blanchard, author of The One-Minute Manager
  • Peter Drucker, author of The Practice of Management
  • Tom Peters, author of In Search of Excellence

Follow Rick Crandall's down-to-earth advice and create marketing plans that suit your personal style and honestly address client needs. With an effective, reliable marketing routine in place, you can free up time to devote to your number one love--providing the service itself!

About the Author:

Rick Crandall, Ph.D., is a popular marketing speaker, consultant, and author. He has written or edited several books on marketing, including 1,001 Ways to Market Your Services, and has taught thousands of seminars on honing marketing, customer service, and sales skills.

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