A detailed roadmap to setting up and operating your own desktop video studio, covering both the powerful new tools and radical new business models created by digital technology.
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YOUR OWN PRODUCTION BUSINESS – SUDDENLY AFFORDABLE
Today’s video production tools have radically democratized the industry. Just ten years ago, a few major facilities dominated the media production scene. If you wanted to design print, produce video, create CD-ROMs, or design websites, you had to spend millions in education, equipment and software. Now, thousands of small shops serve companies from major TV networks to corporate communications departments, advertising agencies to home consumers, and everything in between. And there’s plenty of business for even more shops! If owning and operating your own desktop studio intrigues you, Desktop Video Studio Bible gives you an explicit start-to-success roadmap! And it doesn’t cost a fortune!
There’s no other book that offers you comprehensive guidance on all aspects of setting up and running your own desktop video business. Expert George Avgerakis—who runs a successful multimedia studio in New York City, as well as writes and speaks professionally on the subject—generously shares his insider’s edge and years of experience in this complete guide to getting up and running with your own one-person video production shop.
THE ONLY BOOK YOU NEED TO SET UP AND OPERATE YOUR OWN DESKTOP VIDEO STUDIO
* Includes essential information for starting a business designing print, producing video, creating CD-ROMs and DVDs, and designing websites – the full multimedia spectrum
* Tells you how to find clients and what to say to close a deal
* Explains what tools you need and how you can grow your facility in small affordable stages
* Gives you selection criteria to make sure you get what you need, at the right price
* Profiles and fully explains how digital media interrelate
* Tells you where the business is and how to get it (with a focus of media outlets)
* Shows you how to make your first portfolio or show reel.
* Clarifies details with over 50 diagrams and illustrations
* Gives you essential information on contracts and budgets
You can make it in desktop production! It’s all here in this book. It’s all possible — and a six figure income too. This book tells you how.About the Author:
George Avgerakis was born in Trenton, New Jersey and educated in the public school system of Ewing Township. As an undergraduate at the University of Maryland, he taught film making under the guidance of fine artist/educator Henry Niese. Upon graduation, Mr. Avgerakis attended the London Film School, where he studied under film director Mike Leigh.
Mr. Avgerakis began his professional career in London, as a post-production scriptwriter, later moving to Princeton, New Jersey where he worked as a freelance film editor and director. He has lectured at London University, City University of New York, and at various seminars in the United States and abroad. After brief engagements as an art director, TV commercial producer, and corporate video manager, he co-founded Avekta Productions in 1982, establishing a studio in midtown Manhattan, for which he serves as V.P. Creative Director to this day.
Mr. Avgerakis has produced work for such clients as AOL-Time Warner, Phillips Petroleum, Forbes, Akzo Nobel, Brink's, Hewlett-Packard, Pfizer, and The American Museum of Natural History. He produced the first co-production between a corporation and the Public Broadcasting Network, and the first infomercial for Russia after the fall of the Soviet Union.
A Contributing Editor to Videography and Digital Cinema magazines, Mr. Avgerakis has published an average of 5,000 words monthly since he began writing technical articles in 1990.
Mr. Avgerakis lives in Yonkers, New York, with his wife Maria. He is the father of Stephanie, a cadet at the United States Military Academy at West Point, and a son, Alexander, a student at the Pratt Institute.
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