No Lie - Truth is the Ultimate Sales Tool

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9780071411042: No Lie - Truth is the Ultimate Sales Tool
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A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales

No Lie--Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers' trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service's negatives into positive selling points, or even bragging points.

Using fascinating and instructive real-world examples, he describes six proven strategies that let readers:

  • Win customer trust, instantly, by telling the whole truth about a product
  • Use that trust to transform a negative into a powerful selling point
  • Compare a product's shortcomings with a competitor's advantages and come out on top
  • Convince potential customers that a product's negatives translate into greater success and satisfaction

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From the Back Cover:

Transform the ugly truth into beautiful sales

Afraid to talk to your customers about the potential negatives of your product or service? After you read No Lie--Truth Is the Ultimate Sales Tool, you won't be able to keep your mouth shut. This straight-talking primer for sales professionals introduces a powerful new approach to winning customers' trust instantly and selling more, more, more! And not just down the road but right now, in the account today.

Drawing upon his years of experience working with , Verizon, Budget Rent a Car, American Express, PepsiCo, and other top shops worldwide, sales guru Barry Maher shows you how to turn negatives into positive selling points, or even bragging points. Using entertaining, enlightening and even humorous "examples, anecdotes, case studies and pontifications," he details six proven strategies for turning lemons into lemonade. You'll learn how to:

  • Win customer trust, instantly, by telling the whole truth about a product
  • Transform negatives into powerful selling points
  • Compare your product's shortcomings with a competitor's strengths and come out on top
  • Prove to your customers how perceived negatives translate into superior performance and greater satisfaction

About the Author:

Barry Maher is an unforgettable speaker and a cutting edge sales consultant whose results show up at the bottom line. His client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal.

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