Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:
"synopsis" may belong to another edition of this title.
Bill Cates (Silver Spring, MD) is president of Referral Coach International. The nation's foremost expert on increasing sales through highquality referrals, he speaks on the subject to more than 20,000 sales professionals and entrepreneurs annually.
This book takes a fresh look at the power of referrals. Your awareness and thinking will shift, so your actions will become more powerful. You'll learn how to live a "referral lifestyle." Your selling will be more enjoyable than you ever thought possible. I guarantee that after you listen to these tapes your sales will increase dramatically.
The next time you call prospects, they will know who you are and why you're calling, and they'll be eager to speak with you! After listening to these tapes, selling will be like shooting fish in a barrel. You'll have fun and you'll make more money.
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