Teach Yourself Copywriting

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9780071426572: Teach Yourself Copywriting

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

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About the Author:

J. Jonathan Gabay is an award-winning copywriter and the director of gabaynet.com, a creative marketing consultancy firm.

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Gabay, J. Jonathan
Published by McGraw-Hill (2003)
ISBN 10: 0071426574 ISBN 13: 9780071426572
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