Teach Yourself Copywriting

3.18 avg rating
( 22 ratings by Goodreads )
 
9780071426572: Teach Yourself Copywriting
View all copies of this ISBN edition:
 
 

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

"synopsis" may belong to another edition of this title.

About the Author:

J. Jonathan Gabay is an award-winning copywriter and the director of gabaynet.com, a creative marketing consultancy firm.

Review:

"Compulsory and compulsive reading." -- Jamie Dow, Brand Development Centre "Plenty of nuggets and well worth keeping close to hand for inspiration" -- Institute of Direct Marketing "Perfectly explains how copywriting works." -- Daily Telegraph

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780340867280: Copywriting (Teach Yourself Business Skills)

Featured Edition

ISBN 10:  0340867280 ISBN 13:  9780340867280
Publisher: Hodder Arnold, 2003
Softcover

9780340781708: Copywriting (Teach Yourself)

Teach ..., 2000
Softcover

9780340654774: Copywriting (Teach Yourself)

Teach ..., 1996
Softcover

Top Search Results from the AbeBooks Marketplace

1.

J. Jonathan Gabay
Published by McGraw-Hill (2003)
ISBN 10: 0071426574 ISBN 13: 9780071426572
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2003. Paperback. Condition: New. 3. Seller Inventory # DADAX0071426574

More information about this seller | Contact this seller

Buy New
US$ 50.14
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Gabay, J. Jonathan
Published by McGraw-Hill
ISBN 10: 0071426574 ISBN 13: 9780071426572
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. PAPERBACK. Condition: New. 0071426574 New Condition. Seller Inventory # NEW99.3013123

More information about this seller | Contact this seller

Buy New
US$ 49.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

3.

J. Jonathan Gabay
Published by McGraw-Hill (2003)
ISBN 10: 0071426574 ISBN 13: 9780071426572
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2003. Condition: New. book. Seller Inventory # M0071426574

More information about this seller | Contact this seller

Buy New
US$ 55.65
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

4.

J. Jonathan Gabay
ISBN 10: 0071426574 ISBN 13: 9780071426572
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0071426574

More information about this seller | Contact this seller

Buy New
US$ 79.04
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

5.

J. Jonathan Gabay
Published by McGraw-Hill (2003)
ISBN 10: 0071426574 ISBN 13: 9780071426572
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2003. Paperback. Condition: New. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0071426574n

More information about this seller | Contact this seller

Buy New
US$ 143.44
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds