Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
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J. Jonathan Gabay is an award-winning copywriter and the director of gabaynet.com, a creative marketing consultancy firm.Review:
"Compulsory and compulsive reading." -- Jamie Dow, Brand Development Centre "Plenty of nuggets and well worth keeping close to hand for inspiration" -- Institute of Direct Marketing "Perfectly explains how copywriting works." -- Daily Telegraph
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Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. Bookseller Inventory # P110071426574
Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071426574 New Condition. Bookseller Inventory # NEW6.0027367
Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0071426574