Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers

3.61 avg rating
( 28 ratings by GoodReads )
 
9780071427319: Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

  • Organization of Intelligence: Know your market as well as you know yourself
  • Economy of Force: Assess accurately where you employ your resources
  • Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Winning marketing principles from the greatest strategist of all time

What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as "The Principles of the Marketing War." Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns. These principles include:

  • Organization of Intelligence: Know your market as well as you know yourself
  • A Secure Position: Occupy a position that cannot easily be taken by your opponent
  • Surprise: Gain psychological dominance and deny the initiative to you opponent
  • Economy of Force: Assess accurately where you deploy your resources
  • Command Structure: Good management unleashes the power of human resources
  • Simplicity: Even the simplest plans are difficult to execute

Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning.

About the Author:

Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gerald Michaelson; Steven Michaelson
Published by McGraw-Hill Education
ISBN 10: 0071427317 ISBN 13: 9780071427319
New PAPERBACK Quantity Available: 1
Seller
scafurobooks
(Hatchville, MA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071427317 New softcover book. Bookseller Inventory # SKU1007070

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Gerald Michaelson; Steven Michaelson
Published by McGraw-Hill (2003)
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0071427317

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.86
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Gerald Michaelson; Steven Michaelson
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 226 x 147 mm. Language: English . Brand New Book. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing , the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty general s classic battle strategies specifically for today s marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu s writings to marketing strategy. Gerald Michaelson restates these timeless ideas as the principles of the marketing war . Each principle is illustrated with strategic and tactical applications drawn from the world s most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning. Bookseller Inventory # AA39780071427319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.94
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Gerald Michaelson; Steven Michaelson
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Paperback Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0071427317BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.00
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Gerald Michaelson; Steven Michaelson
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 226 x 147 mm. Language: English . Brand New Book. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing , the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty general s classic battle strategies specifically for today s marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu s writings to marketing strategy. Gerald Michaelson restates these timeless ideas as the principles of the marketing war . Each principle is illustrated with strategic and tactical applications drawn from the world s most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning. Bookseller Inventory # AA39780071427319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.26
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Gerald Michaelson; Steven Michaelson
Published by McGraw-Hill Education (2003)
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Quantity Available: > 20
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2003. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071427319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.22
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Gerald Michaelson; Steven Michaelson
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Paperback Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Bookseller Inventory # 954903

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.38
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Gerald Michaelson; Steven Michaelson
Published by McGraw-Hill Education
ISBN 10: 0071427317 ISBN 13: 9780071427319
New PAPERBACK Quantity Available: > 20
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071427317 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 4706634

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.36
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Gerald Michaelson; Steven Michaelson
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800714273191.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.37
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Gerald Michaelson; Steven Michaelson
ISBN 10: 0071427317 ISBN 13: 9780071427319
New Paperback First Edition Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2003. Paperback. Book Condition: New. 1st. 153mm x 17mm x 230mm. Paperback. Battle-tested strategies for marketing your product or service to victoryMillions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 200 pages. 0.349. Bookseller Inventory # 9780071427319

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.81
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book