Pattis, S. William Careers in Advertising

ISBN 13: 9780071430494

Careers in Advertising

 
9780071430494: Careers in Advertising

For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers:

  • Specific information on each profession
  • Career choices within each field
  • Information on working conditions
  • Details on responsibilities, education, and training required
  • And much more

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From the Back Cover:

Title: Careers in Advertising

Author: Pattis

ISBN: 0071430490

Category: Careers

Trim Size: 7 1/2 x 9 1/4

UPC: 639785385325

Price: $14.95

Careers in Advertising

Expert guidance on exploring and choosing the perfect job for you

Business competition has reached unprecedented levels in the twenty-first century, forcing companies to pour incredible amounts of money into advertising. Today, ads are more dynamic and creative than ever--and they're everywhere you look. There has simply never been a better time to work in advertising, which means the number of people clamoring to get in the door is greater than ever. With the right knowledge and understanding of the industry, though, you can be the first one inside.

Before you invest your time, money, and effort in pursuing a career in the ad world, let Careers in Advertising provide you with an accurate portrayal of what various specialties entail, as well as tips for finding and keeping the job that's right for you. Whether your interest lies in television, magazines, direct mail, or the Internet, this updated edition will help you:

  • Develop a comprehensive understanding of advertising throughout history
  • Find the specialty that's right for you--copywriting, art directing, account services, research, traffic, public relations, and more
  • Forge a keen understanding of opportunities in your selected field
  • Create the perfect r{e acu}sum{e acu} and portfolio to get your foot in the door
  • Familiarize yourself with current salaries and the best job prospects

With its detailed descriptions of all facets of the field, Careers in Advertising will prepare you for what to expect and what to project in order to succeed, no matter which path you choose.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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