And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All: Advertising's Leading Critic Lays Down the Law, Once and For All - Softcover

Garfield, Bob

Softcover

ISBN 10: 0071441220 ISBN 13: 9780071441223

Publisher: McGraw Hill, 2004

Synopsis

"A brazenly funny . . . and hard-hitting book."
--Publishers Weekly

"He [Bob Garfield] is irreverent, funny and tough."
--USA Today

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--Miami Herald

And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes:

• "Consistency of ethical principles has never been the advertising industry's strongest suit."
• "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards."
• "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."

And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.

About this title

From the Back Cover:

"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
--Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor

"Garfield is going to piss a lot of people off, because he has the guts to tell it like it is."
--Sergio Zyman, author of The End of Advertising as We Know It

"No one knows the ad biz--the good, the bad, and the ugly--better than Bob Garfield. This book offers sorely needed advice."
--Jack Trout, author of A Genie's Wisdom

"What Bob Garfield achieves here--simultaneous seriousness and irreverence--is a very had thing to pull off."
--Kurt Anderson, author of Turn of the Century

Bob Garfield, author of Advertising Age's widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze.

And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising--commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.

About the Author:

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."

About this edition

• Publisher: McGraw Hill
• Publication date: 2004
• ISBN 10: 0071441220
• ISBN 13: 9780071441223
• Binding: Paperback
• Edition number: 1
• Number of pages: 204