The Lead Ladder: Turn Strangers Into Clients, One Step at a Time

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9780071479097: The Lead Ladder: Turn Strangers Into Clients, One Step at a Time

Attract More Clients, Even if You're Not a “Born” Seller

Whether you're an entrepreneur, salesperson, or service marketer, you know that generating sales leads is the single most important-and challenging-part of your job. But what if you're not the type of person who operates in “selling mode” 24/7? What if you find it hard to aggressively cold-call hundreds of strangers every week, and you dread those endless networking events? “Don't worry,” says lead-generation strategist and consultant Marcus Schaller. “You don't have to be impossibly driven, thick-skinned, or aggressive to bring in new clients. In fact, you'll win more customers if you use a more personal, thoughtful approach that fits your comfort level.”

The Lead Ladder is a complete step-by-step system designed especially for people like you. You'll see how a typical salesperson or self-employed professional can rise above any situation-whether it's dwindling contacts or a depleted pool of clients-to build a steady source of new business options, one customer at a time. The Lead Ladder breaks it down to three basic steps:

1. Identify your best prospects before the competition.

2. Differentiate yourself as an advisor, not just a salesperson.

3. Personalize each client relationship-until they become a client!

In addition, you'll learn how to set realistic goals, target your ideal market, and lure prospects in with the most effective and affordable advertising tools. The Lead Ladder is filled with easy-to-use strategies to help you follow up on your leads, establish trust, increase sales, and create a solid database of steady customers and contacts. It's everything you need to know to reach the highest level of your professional potential.

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From the Back Cover:

Do you want to attract more clients? Create more business? Make more sales?

Generating sales leads shouldn't be such a struggle, yet for thousands of entrepreneurs, salespeople, and service marketers, attracting clients is the single most difficult thing they face.

The Lead Ladder is the story of Ted, a sales rep who is struggling to attract clients. That is, until he learns how to build a Lead Ladder that attracts more business by identifying the best prospects before his competition can, differentiating himself as an advisor, and personalizing each prospect relationship until the prospect becomes a client.

The Lead Ladder helped me focus my business development strategy and execution into a powerful, repeatable, and highly adaptable process. I've read dozens of books on the topic, but Marcus's system clarified my approach in a brand-new way that brought me results almost immediately. I very strongly recommend this book to anyone who markets or sells a professional service.” -Jack H. Cage, Senior Client Partner, Technology Markets, Korn/Ferry International

About the Author:

Marcus Schaller is founder and president of Purple Dot Group, a lead generation strategy consulting and publishing firm. He has more than eight years of service marketing experience in real estate, consulting, and consumer and business services.

For more information about Purple Dot Group's services, seminars, products, and magazine, visit www.leadladder.com.

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