Tips and Traps for Marketing Your Business (Tips & Traps)

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9780071494892: Tips and Traps for Marketing Your Business (Tips & Traps)

Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site

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About the Author:

Scott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

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Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 229 x 185 mm. Language: English . Brand New Book. Win new customers-and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site. Bookseller Inventory # AAC9780071494892

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Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 229 x 185 mm. Language: English . Brand New Book. Win new customers-and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site. Bookseller Inventory # AAC9780071494892

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Book Description McGraw-Hill. Paperback. Book Condition: New. Paperback. 256 pages. Dimensions: 9.0in. x 7.3in. x 0.6in.Win new customersand keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips and Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. Youll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780071494892

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