The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business

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9780071495691: The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business
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Be the Driving Force Behind Your Company's Growth

Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.

This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.

Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.

Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.

Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.

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From the Back Cover:

Discover Your Business's Inside Advantage and Start Growing

“Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”-Maurice Levy, Chairman/CEO, Publicis Groupe SA

“Bob was instrumental in the growth of a number of our important brands at Nestlé USA. The Inside Advantage gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!”-Joe Weller, Former Chairman/CEO, Nestlé USA

“Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . read The Inside Advantage cover to cover.”-Jack Mitchell, author of Hug Your Customers and Hug Your People

“If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.”-Robert Dotson, CEO T-Mobile USA

About the Author:

Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names.

Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.

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