Where will your assets be when the storm hits?
Like a devastating tornado, economic downturns can flatten some investments and leave others in good shape. But by interpreting the spending patterns of key segments of the population, you can predict where tomorrow's risks and rewards will be. Surviving the Storm gives you the tools to know why, where, and when large groups of people will be spending their money - and ultimately, whether the stock market is going to crash or soar.
Written by noted financial speaker and columnist Jim Lunney, Surviving the Storm shows you how to analyze birthrates, spending patterns, and economic seasons to predict the best diversification of your portfolio. One of only a handful of certified demographers in the country, Lunney's strategy is based on logical science. Through his successful eight-step presentation, you can learn to see your portfolio through his eyes and plan your investment strategy based on when and why people do things.
Armed with Jim Lunny's advice, you'll be able to predict the economic seasons and devise strategies that protect your financial health through even the harshest winter.
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James O. Lunney is Certified Financial Planner, a Certified Estate Planner, and a Registered Investment Advisor.He runs a wealth management practice in Colorado.
Larry Chambers has written more than one thousand investment-related articles and numerous books, including three specialty bestsellers.
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Book Description McGraw-Hill, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071496041
Book Description McGraw-Hill, 2007. Hardcover. Book Condition: New. Bookseller Inventory # P110071496041
Book Description McGraw-Hill, 2007. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-132-14-3497003
Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 8280357