Digital Dimensioning

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9780071589642: Digital Dimensioning

Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not whether to implement e-business activites, but on finding and implementing the right e-business activities. The handbook shows managers and executives how to pick which e-business characteristics will work in their organization in order to become or remain competitive. It is a learning-focused guide that contains action-orientated agendas for e-business programmes aimed at enhancing the success of the organization. The text covers the e-business activites that best facilitate the accomplishment of organizational goals. The process involves six steps: enlisting e-expertise, analyzing on-line environment, establishing on-line direction, formulating on-line strategy, implementing on-line strategy and controlling on-line strategy. The book also contains surveys that managers can use to profile a company's on-line environment and one that helps readers determine which approach to their on-line presence best fits with their organization. A companion website also supports the book.

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From the Back Cover:

Strategies to Find and Implement the Right Ebusiness Activities for Your Organization

In the headlong rush to integrate the "e" of ebusiness into their organizations, too many executives forget the importance of "business." Digital Dimensioning presents a step-by-step process for using ebusiness initiatives to further your pursuit of a strong, successful enterprise, one that makes the most of every digital opportunity available­­without compromising your core business strengths.

"This is the book you will wish you had read prior to starting up or investing in an ecommerce venture.  It is pragmatic, readable, and very useful."
­­Philip Crosby, author of Quality Is Still Free: Making Quality Certain in Uncertain Times

"Digital Dimensioning is timeless, filled with practical advice on how any sized business can take advantage of ebusiness opportunities. Even in an economic downturn managers can use Digital Dimensioning to establish a competitive advantage."
­­Bradley Rozema, Vice President, Merrill Lynch

"Digital Dimensioning is a masterpiece on Ebusiness.  It is filled with vision, concepts, and ideas for the new Economy.  A 'must read' for anyone who is serious about the future and who wants to gain or maintain a competitive advantage in a customer-driven Environment." 
­­James Suskiewich, Chairman and Chief Executive Officer, Federal Trust Corporation

"So much of the capital lost from failed dotcoms could have been salvaged had this book been written earlier. The Certos move ecommerce thinking from La La Land to logical. A worthwhile read for tech investors ... a must read for the dotcom business builders."
­­Rick Goings, Chairman and Chief Executive Officer, Tupperware Corporation

"Since our intent is to clearly present practical steps toward achieving ebusiness success, the book's structure is more learning-oriented and less hype-oriented. While we acknowledge the omnipresent changes introduced by ebusiness opportunities, our intent is to educate managers on practical remedies and solutions. At the same time, our focus is one of simplicity and practicality­­not intimidation."
­­From the Preface

Digital Dimensioning is designed to ensure that ebusiness initiatives introduced into an organization will work with, not against, its core strengths. This lively, timely guidebook contains clear, pragmatic steps for determining which ebusiness characteristics best complement your organization, then for implementing those elements immediately in order to become or remain competitive. Its Survey for Improving Analysis of the Digital Environment (Online Version) and Survey for Improving Digital Support (Online Version), and other practical, innovative tools will help you to:

  • Comprehend the critical hardware and software issues related to ebusiness
  • Understand factors both inside and outside your organization that can impact its online presence
  • Ensure that your current ebusiness efforts are headed in the right direction­­and change course if they are not
  • Coordinate management and workforce to ensure effective ebusiness implementation
  • Set standards of acceptable ebusiness performance and determine they are met
  • Build an organization culture that ensures ebusiness efforts will succeed over the long run

The Internet and ebusiness are powerful tools for business growth. Yet, as with any tools, proper training and guidance is imperative to guarantee their most effective use. Digital Dimensioning provides that guidance, helping you to first determine your company's online environment and then to choose and implement the correct ebusiness tools to achieve greater success within that environment.

About the Author:

Samuel C. Certo is co-founder of Websolvers, Inc., and has served as a company consultant from the company's beginning. In this role, he focuses primarily on company strategy and implementation. A major part of his role is making sure that Websolvers is E-Business competitive. He is also a professor of management at the Crummer Graduate School of Business at Rollins College. He earned his MBA and Ph.D. in Management and Organizational Communication from Ohio University and has been a professor of management and business consultant for eighteen years. His writings include several successful college textbooks with Prentice-Hall and Irwin/McGraw-Hill in the areas of management, strategic planning, and supervision. Matthew W. Certo is Websolvers President & Chief Executive Officer. A co-founder of the company, Certo holds an Honors Degree in Organizational Leadership from Rollins College. For the entire life of the company, Certo has been immediately responsible for daily management and operational duties. Currently, his primary roles include organizational development (specifically, quality and customer service initiatives), business development, and financial management. In 1999, The Orlando Business Journal honored Certo with its '40 Under 40' distinction, an annual award given to 40 businesspeople in the Central Florida Community under the age of 40 who have demonstrated success and achievement in the areas of commerce, leadership, and community involvement. From the period of 7/98 to 7/99, Certo recruited and hired 15 employees while setting a pace of 400per cent revenue growth in the year ended 1999. In addition, Certo is an active member of the Central Florida community with involvement in Habitat for Humanity, Orlando Coalition for the Homeless, Priority Associates, and Healthy Communities Initiative.

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Book Description McGraw-Hill. Paperback. Book Condition: New. Paperback. 240 pages. Dimensions: 9.0in. x 6.0in. x 0.6in.Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not whether to implement e-business activites, but on finding and implementing the right e-business activities. The handbook shows managers and executives how to pick which e-business characteristics will work in their organization in order to become or remain competitive. It is a learning-focused guide that contains action-orientated agendas for e-business programmes aimed at enhancing the success of the organization. The text covers the e-business activites that best facilitate the accomplishment of organizational goals. The process involves six steps: enlisting e-expertise, analyzing on-line environment, establishing on-line direction, formulating on-line strategy, implementing on-line strategy and controlling on-line strategy. The book also contains surveys that managers can use to profile a companys on-line environment and one that helps readers determine which approach to their on-line presence best fits with their organization. A companion website also supports the book. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780071589642

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