THE 2nd EDITION of THE PMDR is NOW AVAILABLE: Go to: bit.ly/PMDR2
If you loved the first edition of The Product Manager's Desk Reference - You'll want to get a copy of the 2nd edition. The Product Manager's Desk Reference 2nd Edition greatly expands on the body of knowledge, with new tools, graphics, and emphasis on areas that include:
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"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."
-George Castellion, SSC Associates
“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.”
-David Anderson, Managing Director, B2B Channels, United Airlines
“An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step.”
-David Rosshirt, Director of Product Management, First Data International
“From now on, this book will stand as an important reference point for all product management teams.”
-Mark Elliott, Vice President Product Management, Smiths Detection
“The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive.”
-Carol-Ann Matignon-Berlioz, Vice President Product Management, Fair Isaac
“A must-have for every product manager, this book contains a wealth of information, advice and practical tools that will lead to success for both the Product Manager and the organizations they serve.”
-Jeff Anderson, Senior Vice President Product Management, Franklin Covey
“Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community.”
-Dan O'Day, Senior Director Product Management, Thomson Reuters
About the Book
Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.
Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.
The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help you:
The Product Manager's Desk Reference embodies everything “Product Management.” It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.About the Author:
Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven’s books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape.
Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University’s business school.
"About this title" may belong to another edition of this title.
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800715913481.0
Book Description McGraw-Hill, 2008. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0071591346
Book Description McGraw-Hill, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071591346
Book Description McGraw-Hill, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 'The Product Manager's Desk Reference' uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise. Bookseller Inventory # ABE_book_new_0071591346
Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071591346 New Condition. Bookseller Inventory # NEW6.0028662
Book Description McGraw-Hill, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110071591346
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0071591346BNA
Book Description 2008. Hardcover. Book Condition: New. 1st. 191mm x 51mm x 236mm. Hardcover. Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to stra.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 704 pages. 1.429. Bookseller Inventory # 9780071591348