The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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9780071597500: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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From the Back Cover:

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.

“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

About the Author:

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

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Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 224 x 150 mm. Language: English . Brand New Book. The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan s business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. Montoya s Personal Branding ideas are going to change how business owners and professionals promote themselves. -Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire. Bookseller Inventory # AA39780071597500

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Book Description 2008. Paperback. Book Condition: New. 1st. 159mm x 18mm x 227mm. Paperback. The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand h.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 275 pages. 0.395. Bookseller Inventory # 9780071597500

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Book Description McGraw-Hill Education - Europe, 2008. Book Condition: New. 2008. 1st Edition. Paperback. The international bestseller--now updatedfor an even bigger, brand-savvy market Num Pages: 288 pages, black & white illustrations. BIC Classification: KJVS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 17. Weight in Grams: 352. . . . . . . Bookseller Inventory # V9780071597500

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Book Description Paperback. Book Condition: New. Not Signed; The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's busin. book. Bookseller Inventory # ria9780071597500_rkm

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