Digital Strategies for Powerful Corporate Communications

3.3 avg rating
( 23 ratings by GoodReads )
 
9780071606028: Digital Strategies for Powerful Corporate Communications

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news.

Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion.

International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to

  • Manage brand identity and company reputation
  • Build a culture of engagement and transparency
  • Turn stakeholders into “company evangelists”
  • Manage internal communications across time zones and language barriers
  • Recruit and retain the best talent
  • Develop compelling messages based on customer and investor needs and desires

Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players.

This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

"synopsis" may belong to another edition of this title.

From the Back Cover:

A corporate survival guide for the Web 2.0 World

In a world where corporate reputations are made and broken on social networking sites, and stray online rumors can send a stock plummeting, the speed of adaptation required is fiercer and more unrelenting than ever.

Digital Strategies for Powerful Corporate Communications helps you deploy the full range of digital communications platforms available today and effectively manage your relationship with stakeholders—on your terms.

Digital Strategies for Powerful Corporate Communications should be required reading for corporate communicators and C-level executives seeking to master their strategic grasp of this new world.”
—Bill Margaritis, VP of Corporate Communication and Investor Relations, FedEx

“Argenti and Barnes recognize the dialectic between control and credibility. Communicators need to inform the on-going conversation instead of relying on messaging.”
—Richard Edelman, president and CEO, Edelman

“This is the definitive handbook for digital communications executives.”
—Scott Monty, Global Digital Communications, Ford Motor Company

“A sweeping overview of the rapidly changing landscape for corporate communications. It presents a compendium of case studies to make its case for the best and smartest approaches for tackling social media.”
—Laurel Touby, founder and senior vice president, mediabistro.com

About the Author:

Paul A. Argenti has provided management, leadership, and corporate communication consulting and training for more than 100 companies and nonprofits, worldwide. He is professor of corporate communication at the Tuck School of Business and the author of several international bestsellers, most notably the classic The Power of Corporate Communication. Argenti lives in Lyme, New Hampshire.
Courtney M. Barnes is cofounder and principal member of Think Communications, LLC. She is also the editor of PR News and an active contributor to magazines and journals serving the business community. Barnes lives in New York City.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Argenti, Paul A.; Barnes, Courtney M.
Published by McGraw-Hill Education
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Hardcover Quantity Available: 15
International Edition
Seller
Ben's Book Shop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071606025 International Edition Paperback OR Softcover Edition with Same Contents. Fast Delivery. Book Cover and ISBN may be different from the US Edition. Customer satisfaction guaranteed. Bookseller Inventory # INDMRK-9780070683372

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.47
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Argenti, Paul A.; Barnes, Courtney M.
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 387495

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.23
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Argenti, Paul A.; Barnes, Courtney M.
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 12518

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.28
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Argenti, Paul A.; Barnes, Courtney M.
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-8690

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.49
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Argenti, Paul A.; Barnes, Courtney M.
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2009. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-TM-IN-202

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.67
Convert Currency

Add to Basket

Shipping: US$ 10.61
From India to U.S.A.
Destination, Rates & Speeds

6.

Argenti, Paul A.; Barnes, Courtney M.
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Hardcover Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Hardback. Book Condition: New. 229 x 157 mm. Language: English . Brand New Book. The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into company evangelists Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization s communications intoday s virtual world. Bookseller Inventory # AA39780071606028

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.56
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Argenti, Paul A.; Barnes, Courtney M.
Published by McGraw-Hill (2009)
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Hardcover Quantity Available: 1
Seller
Oak Creek Books
(Mineral Wells, WV, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2009. Hardcover. Book Condition: New. New, clean tight and spotless!APO/FPO orders welcomed! Real World pricing and out of this world service! Orders processed every day! Thanks for shopping with us on ABE!. Bookseller Inventory # 051115-33

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.99
Convert Currency

Add to Basket

Shipping: US$ 3.80
Within U.S.A.
Destination, Rates & Speeds

8.

Argenti, Paul A.; Barnes, Courtney M.
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Hardcover Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Hardback. Book Condition: New. 229 x 157 mm. Language: English . Brand New Book. The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into company evangelists Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization s communications intoday s virtual world. Bookseller Inventory # AA39780071606028

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.13
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Argenti, Paul A.; Barnes, Courtney M.
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-8690

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.85
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Argenti, Paul A.; Barnes, Courtney M.
Published by McGraw-Hill (2009)
ISBN 10: 0071606025 ISBN 13: 9780071606028
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071606025

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.58
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book