Leadership in the Era of Economic Uncertainty: Managing in a Downturn

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9780071626163: Leadership in the Era of Economic Uncertainty: Managing in a Downturn
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"There is no better person than Ram Charan to provide advice on managing in a downturn."
--Larry Bossidy, Former Chairman and CEO Honeywell International Inc.

As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act, decide, and energize your people...with urgency...

This is your moment.
Are you up to the task?

In Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefi eld of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan's insight will help ensure that your business emerges leaner, stronger, and well in front of the competition.

"We will not know when we have turned the corner, and we cannot envision the shape and scope of the world that will emerge," Charan writes. "What we can be sure of is that this is a time of tumultuous change, and with change come both danger and opportunity."

In this concise and highly accessible guide, the author provides practical actions you can execute immediately to:

  • Protect cash flow vigilantly, even daily, and use cash more effi ciently
  • Use ground intelligence to survive the storm and position your business to thrive in the aftermath
  • Develop a better understanding of your customers
  • Reevaluate your pricing strategy and capital expenditures.
  • Use cost cutting strategically
.

With examples and case studies, Leadership in the Era of Economic Uncertainty illustrates how leaders at DuPont, Hanesbrands, Wipro, and other companies used Charan's techniques to get results..

The chaos of global economic meltdown has. imposed an urgency you have never before. experienced. It's a scary thing, but it can also. be exciting...if you're prepared...

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From the Back Cover:

"You've never experienced so much change and uncertainty or faced such a deep downturn. Yet others are looking to you for strength and guidance. Are you up to the challenge? Whether you lead a company, business unit, or small group of people, Leadership in the Era of Economic Uncertainty will be an invaluable tool for navigating today's troubled economic waters."
--From the Foreword by Larry Bossidy.

Inside, business advisor Ram Charan describes steps you can take right now to steer your organization away from the pitfalls and position it for a new future. You'll find. practical techniques that will help you cope with:.

  • CASH AND CREDIT CRUNCHES.
  • SHRINKING BUDGETS.
  • COLLAPSING MARKETS.
  • SINKING WORKFORCE MORALE.
  • DISAPPEARING SUPPLIERS.
  • NERVOUS STAKEHOLDERS
.

Great business thinkers like Ram Charan see opportunity in chaos. His innovative, commonsense way of approaching problems has made him one of the world's most sought-after consultants. Here, he provides help to leaders at every level, from the CEO and country managers to department heads in finance, marketing, sales, and manufacturing..

Leadership in the Era of Economic Uncertainty offers clear guidelines for seizing opportunity and persevering in today's global economy. Fight your fear and anxiety...and take your leadership to the next level, now..

About the Author:

Ram Charan is the coauthor of bestsellers. Execution and Confronting Reality and the. author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and. helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction..

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