Winning Sales Letters From Prospect to Close (Business Books)

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9780071628112: Winning Sales Letters From Prospect to Close (Business Books)

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters?From Prospect to Close teaches you how to:

  • Strategize your messages for every stage of the selling process
  • Command attention and motivate your clients
  • Put your best self in every note
  • Create engaging approaches for letters, e-mails, and text messages
  • Avoid the mistakes that sabotage great communication

“A sleek, practical guide to writing winning sales communications. Whether you’re a novice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this book will help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

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About the Author:

Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing communication strategy, promotions, and creative services for a wide range of clients in the media and service industries.

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Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 231 x 180 mm. Language: English . Brand New Book. First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters-From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication A sleek, practical guide to writing winning sales communications. Whether you re anovice trying to earn the meeting or a savvy pro with writer s block, this bookwill help you connect, engage, and build trust with your customers. David Forgione, VP, Multi-Media Sales, The Wall Street Journal. Bookseller Inventory # AA39780071628112

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Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 231 x 180 mm. Language: English . Brand New Book. First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters-From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication A sleek, practical guide to writing winning sales communications. Whether you re anovice trying to earn the meeting or a savvy pro with writer s block, this bookwill help you connect, engage, and build trust with your customers. David Forgione, VP, Multi-Media Sales, The Wall Street Journal. Bookseller Inventory # AA39780071628112

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Book Description McGraw-Hill. Paperback. Book Condition: New. Paperback. 240 pages. Dimensions: 9.1in. x 7.1in. x 0.7in.First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the written word Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales LettersFrom Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication A sleek, practical guide to writing winning sales communications. Whether youre a novice trying to earn the meeting or a savvy pro with writers block, this book will help you connect, engage, and build trust with your customers. David Forgione, VP, Multi-Media Sales, The Wall Street Journal This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780071628112

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