eMarketing Strategies for the Complex Sale

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9780071628648: eMarketing Strategies for the Complex Sale
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Turn prospects into buyers with a powerful emarketing strategy!

“Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.”
David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave

“A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.”
David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference

“Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.”
Steven Woods, CTO, Eloqua, and author of Digital Body Language

“If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!”
Barry Trailer, managing partner, CSO Insights

“New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.”
Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42

About the Book

Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products―and your competitors―they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior.

With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results.

The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers―before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do.

eMarketing Strategies for the Complex Sale shares methods to help you:

  • Create eMarketing strategies based on customer perspectives
  • Use a contagious content structure for competitive differentiation
  • Establish trusted relationships
  • Continuously measure, tune, and improve your effectiveness

eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues.

eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process―and to the longterm success of your organization as a whole.

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About the Author:

Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She uses over 20 years of business management and marketing experience to help her clients create customer-focused e-marketing strategies that generate more sales-ready prospects. Her articles have appeared in CRM Today, Selling Power, B2B Magazine, Rain Today's Special Reports, and Enterprise CRM News.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2009. Hardback. Condition: New. Language: English. Brand new Book. Turn prospects into buyers with apowerful emarketing strategy!"Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success."David Meerman Scott, bestselling author ofThe New Rules of Marketing and PR and World Wide Rave"A compelling read for both B2B marketing and salesprofessionals alike, eMarketing Strategies for the Complex Sale is a practicaland insightful how-to guide that will enable marketers to drive salesconversions and faster sales results."David Thompson, CEO, , and founder of the Sales 2.0 Conference"Albee lays out a path to understanding buyer personas,building their trust, and delivering contagious content that they want to read.A must-read for B2B marketers looking to engage with today's buyers."Steven Woods, CTO, Eloqua, and author of Digital Body Language"If you're looking for a comprehensive, well-researched, single resource to plan,build, execute, and succeed in your eMarketing efforts, then buy this book!"Barry Trailer, managing partner, CSO Insights"New media, content marketing, social networking . . . Ardath cleverly wraps theseconcepts in a bow and makes this book required reading. . . . Become the expertresource for your customer and watch your business grow."Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42About the BookWeb 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products-andyour competitors-they can make buying decisionswithout ever communicating with you.Doing what you've always done simply won'twork anymore; you must entirely rethink howyou attract and compel buying behavior.With eMarketing Strategies for the ComplexSale, expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition.Albee offers techniques and tools for developingand executing strategies that are guaranteedto generate results.The Internet offers an unprecedented opportunityfor creating trusted relationshipswith your prospects and customers-beforeyou ever "meet" them. Never before havemarketers enjoyed such a wide-reaching andvaried communication platform. Yet with allthe noise, you have to stand above the crowd.The key is to converse about meaningful andrelevant topics with your diverse audiences,to share your perspectives on what matters tothem. That's just what Albee teaches us to do.eMarketing Strategies for the Complex Sale sharesmethods to help you:Create eMarketing strategies basedon customer perspectivesUse a contagious content structurefor competitive differentiationEstablish trusted relationshipsContinuously measure, tune, andimprove your effectivenesseMarketing Strategies for the Complex Salealso shares proven approaches to collaboratingwith sales. You can leverage eMarketingto move leads further into the pipeline whilefocusing sales time and energy on highlyqualified opportunities. The results? Reducedtime to sales, increased sales productivity, andgrowing revenues.eMarketing Strategies for the Complex Salereveals processes critical to ensuring that youmake a powerful, measurable contribution tothe lengthy sales process-and to the longtermsuccess of your organization as a whole. Seller Inventory # AAZ9780071628648

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Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071628649 ISBN 13: 9780071628648
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Book Description McGraw-Hill Education - Europe, United States, 2009. Hardback. Condition: New. Language: English. Brand new Book. Turn prospects into buyers with apowerful emarketing strategy!"Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success."David Meerman Scott, bestselling author ofThe New Rules of Marketing and PR and World Wide Rave"A compelling read for both B2B marketing and salesprofessionals alike, eMarketing Strategies for the Complex Sale is a practicaland insightful how-to guide that will enable marketers to drive salesconversions and faster sales results."David Thompson, CEO, , and founder of the Sales 2.0 Conference"Albee lays out a path to understanding buyer personas,building their trust, and delivering contagious content that they want to read.A must-read for B2B marketers looking to engage with today's buyers."Steven Woods, CTO, Eloqua, and author of Digital Body Language"If you're looking for a comprehensive, well-researched, single resource to plan,build, execute, and succeed in your eMarketing efforts, then buy this book!"Barry Trailer, managing partner, CSO Insights"New media, content marketing, social networking . . . Ardath cleverly wraps theseconcepts in a bow and makes this book required reading. . . . Become the expertresource for your customer and watch your business grow."Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42About the BookWeb 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products-andyour competitors-they can make buying decisionswithout ever communicating with you.Doing what you've always done simply won'twork anymore; you must entirely rethink howyou attract and compel buying behavior.With eMarketing Strategies for the ComplexSale, expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition.Albee offers techniques and tools for developingand executing strategies that are guaranteedto generate results.The Internet offers an unprecedented opportunityfor creating trusted relationshipswith your prospects and customers-beforeyou ever "meet" them. Never before havemarketers enjoyed such a wide-reaching andvaried communication platform. Yet with allthe noise, you have to stand above the crowd.The key is to converse about meaningful andrelevant topics with your diverse audiences,to share your perspectives on what matters tothem. That's just what Albee teaches us to do.eMarketing Strategies for the Complex Sale sharesmethods to help you:Create eMarketing strategies basedon customer perspectivesUse a contagious content structurefor competitive differentiationEstablish trusted relationshipsContinuously measure, tune, andimprove your effectivenesseMarketing Strategies for the Complex Salealso shares proven approaches to collaboratingwith sales. You can leverage eMarketingto move leads further into the pipeline whilefocusing sales time and energy on highlyqualified opportunities. The results? Reducedtime to sales, increased sales productivity, andgrowing revenues.eMarketing Strategies for the Complex Salereveals processes critical to ensuring that youmake a powerful, measurable contribution tothe lengthy sales process-and to the longtermsuccess of your organization as a whole. Seller Inventory # AAZ9780071628648

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Book Description McGraw-Hill. Hardcover. Condition: New. 256 pages. Dimensions: 9.0in. x 6.1in. x 0.8in.Turn prospects into buyers with a powerful emarketing strategy! Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success. David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results. David Thompson, CEO, Genius. com, and founder of the Sales 2. 0 Conference Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with todays buyers. Steven Woods, CTO, Eloqua, and author of Digital Body Language If youre looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!Barry Trailer, managing partner, CSO Insights New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow. Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2. 0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its productsand your competitorsthey can make buying decisions without ever communicating with you. Doing what youve always done simply wont work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customersbefore you ever meet them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. Thats just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales processand to the longterm success of your organization as a whole. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780071628648

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Book Description McGraw-Hill Education - Europe, 2009. Condition: New. 2009. 1st Edition. Hardcover. The only guide that helps marketers deliver results in a complex sale Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 26. Weight in Grams: 530. . . . . . . Seller Inventory # V9780071628648

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