Please Every Customer: Delivering Stellar Customer Service Across Cultures

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9780071748360: Please Every Customer: Delivering Stellar Customer Service Across Cultures

Whether you are new to customer service or have more experience, you will find Please Every Customer: Delivering Stellar Customer Service Across Cultures to be a valuable resource. In it, you will find a variety of helpful information and hundreds of tips, ideas and suggestions related to how people from different cultures communicate, view relationships and time, what they value and believe. You will also explore strategies for dealing with people who are not the same as you in that they speak another language, have diverse abilities, differ in age and gender, or have various behavioral preferences. Additionally, you will identify proven strategies that can assist you in better communicating with customers and for modifying your behavior to meet a given situation when dealing with other people. To help aid you in dealing with others, you will have an opportunity through activities called Focus on Positive Global Service to think about ways that you can apply concepts that you learn in the book. You will also read specific service implementation suggestions called Positive Global Service Action Tips that can be applied immediately to enhance your success when dealing with customers.
 
Once you finish reading this book of proven service strategies, I am sure that you will have the basic tools you need to provide positive global service to all your customers.

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From the Author:

As the character Dorothy said to her dog Toto following the fantastic, rapid transfer from her world to one totally foreign to her in the classic film The Wizard of Oz, "I've a feeling that we're not in Kansas anymore." That is the way that most customer service and business professionals who have been in the workforce for any period of time are likely feeling these days. Things are changing so fast that before they can adapt to any type of status quo, the world around them has morphed into something different again. Demographics, work processes, technology, social values, customer needs and wants, career opportunities, and just about everything with which they come into contact looks different today than it did only a short time ago. And, every one of these shifting factors has a direct impact on service providers, their employers and the customers that they serve.
 
Not only do today's service providers have to be concerned with job knowledge, skills and  professional standards, but they also have to be cognizant of the values, beliefs, social mores, expectations, needs and preferences of customers. All of this lends itself to a need for a higher level of training and self-development. Even so, many organizations do not invest large sums of money in customer service training and often view such training as "fluff" or nice-to-have but not necessary. In many instances managers see customer service training as not contributing to the bottom line and therefore relegate it to a lower priority, especially in an economy where training dollars are tight.
 
The front-line employee and their direct supervisor(s) are the backbone of any organization and the people with whom customers have contact. They are the "face" of the organization. These professionals can make or break a company and need all the knowledge and skills they can get in order to provide stellar customer service. Ultimately, the responsibility for education and garnering new and necessary knowledge and skills that allows for effective service delivery rests on the individual service provider. That is why I have written Please Every Customer: Delivering Stellar Customer Service Across Cultures. By using the information provided in this book, you can effectively prevent your customers from defecting to your competition.

From the Back Cover:

Deliver Valuable Service to a New World of Customers.

As the economy globalizes, customers are becoming more and more diverse making your job harder than ever. Regardless of differences in values, age, abilities, and other factors, the pressure is on to deliver exceptional customer service every step of the way. Help is here.
Please Every Customer provides key information about how people of different cultures and groups communicate, view relationships, and value time?so you can provide the best service for each of your customer's needs and expectations.

Whatever the nationality, age, or gender of your customer, Please Every Customer gives you the tools to:

  • Overcome differences in language
  • Recognize and accommodate customer needs
  • Make positive first impressions
  • Avoid stereotypes
  • Gain trust
  • Listen "actively"
  • Identify crucial nonverbal cues
The age-old customer-service maxim "the customer is always right" isn't enough anymore. Use Please Every Customer as your road map to navigate the new world of customer service.

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