25 Toughest Sales Objections-and How to Overcome Them

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9780071767378: 25 Toughest Sales Objections-and How to Overcome Them

Turn common objections into BIG OPPORTUNITIES!

It costs too much… We're switching to overseas vendors… Let me think about it… NO!

You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale.

Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal.

At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.

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About the Author:

Stephan Schiffman is the founder and former president of DEI Sales, which has trained more than 500,000 professionals in over 9,000 companies during the past 30 years. Mr. Schiffman, who has written dozens of books that have sold millions of copies, lives in New York City.

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Book Description McGraw-Hill Education - Europe, United States, 2011. Paperback. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book. The secrets to turning common sales objections into big opportunities! It costs too much! It s not good enough! We re switching to overseas vendors! Let me think about it! NO! The 25 Toughest Sales Challenges-and How to Overcome Them helps you reverse buyer resistance by illustrating how and why these frustrating objections come up, what they mean, and what to say and do to neutralize them. Stephan Schiffman offers specific questions that keep the sales dialogue going in the toughest situations. Filled with tips, techniques, and dialogue scripts, The 25 Toughest Sales Challenges-and How Overcome Them empowers you to become the buyer s trusted problem solver and bypass future objections before they even arise. Bookseller Inventory # AA39780071767378

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Book Description McGraw-Hill, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The 25 Toughest Sales Challenges-and How to Overcome Them helps you reverse buyer resistance by illustrating how and why these frustrating objections come up, what they mean, and what to say and do to neutralize them. Stephan Schiffman offers specific questions that keep the sales dialogue going in the toughest situations. Filled with tips, techniques, and dialogue scripts, The 25 Toughest Sales Challenges-and How Overcome Them empowers you to become the buyer's trusted problem solver and bypass future objections before they even arise. Bookseller Inventory # ABE_book_new_0071767371

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