Capturing New Markets: How Smart Companies Create Opportunities Others Don't

4.38 avg rating
( 13 ratings by GoodReads )
 
9780071767446: Capturing New Markets: How Smart Companies Create Opportunities Others Don't

ARE YOU READY FOR THE FUTURE?

New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?

In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Capturing New Markets has been named one of the five Best Business Books of 2011.

Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker's groundbreaking work with Clayton Christensen--the Harvard Business School legend who coined the term "disruptive innovation"--plus Wunker's extensive experience in the trenches, this practical and fascinating guide shows how companies:

  • Identify, create, and dominate new markets
  • Avoid the pitfalls of commodization and find new ways to grow
  • Develop and sustain new sources of growth into the future
Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth--propelling you and your company into a whole new world of opportunity. You'll learn how to anticipate customer demands and meet emerging needs before anyone else does. You'll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up to the opportunity. You'll also see how to make these strategies work in companies that are both small and very large.

Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most."
--Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE

"Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us--not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer." 
--Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson

"Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs."
--Charles Warden, Managing Director, Versant Ventures

"While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact."
--Anish Shah, President & CEO India, GE Capital

"Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach." 
--Brad Gambill, Chief Strategy Officer, Singapore Telecom

"Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning." 
--Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals

"Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success." 
--Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur

"Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies, he creates effective, practical and actionable advice for those seeking opportunity within change."
--Meredith Baratz, Vice President, Market Solutions, UnitedHealthcare

"In fast-moving markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth."
--Ingrid Johnson, CEO Retail and Business Banking, Nedbank

About the Author:

Stephen Wunker is an entrepreneur and widely-published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long-time colleague of Harvard Professor Clayton Christensen in building out a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a global firm dedicated to helping companies find, enter, and win in new markets. He lives near Boston, Massachusetts.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Wunker, Stephen
Published by McGraw-Hill
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Hardcover Quantity Available: 1
Seller
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071767444. Bookseller Inventory # Z0071767444ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.87
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Wunker, Stephen
Published by McGraw-Hill 2011-05-19 (2011)
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Hardcover Quantity Available: 3
Seller
Ebooksweb COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill 2011-05-19, 2011. Hardcover. Book Condition: New. 1. 0071767444. Bookseller Inventory # Z0071767444ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Wunker, Stephen
Published by McGraw-Hill
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Hardcover Quantity Available: 1
Seller
Vital Products COM LLC
(southampton, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071767444. Bookseller Inventory # Z0071767444ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Wunker, Stephen
Published by McGraw-Hill (2011)
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Teaches business leaders how to detect a potential new market, leverage existing resources to exploit it, and lock in early domination. Bookseller Inventory # ABE_book_new_0071767444

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Wunker, Stephen
Published by McGraw-Hill (2011)
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Hardcover Quantity Available: 1
Seller
Poverty Hill Books
(La Grange, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9039104

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Wunker, Stephen
Published by McGraw-Hill (2011)
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071767444

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.62
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Wunker, Stephen
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 272 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 442773

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.88
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Wunker, Stephen
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 28035

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.93
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Wunker, Stephen
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-44593

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.57
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Wunker, Stephen
ISBN 10: 0071767444 ISBN 13: 9780071767446
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-44659

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.57
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book