Winning the Customer: Turn Consumers into Fans and Get Them to Spend More (Business Books)

4.13 avg rating
( 15 ratings by Goodreads )
 
9780071775267: Winning the Customer: Turn Consumers into Fans and Get Them to Spend More (Business Books)

Build Customer Relationships and Win Big Revenue!

“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.”
—Bob Reynolds, President & CEO, Putnam Investments

“Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .”
—Steve Levy, ESPN SportsCenter anchor

“Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.”
—Michael O’Hara Lynch, Head of Global Sponsorship, Visa

“At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.”
—Lucien Boyer, President & Global CEO, Havas Sports & Entertainment

About the Book:

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:

  • The Marketing Playbook: how to identify those who are dying to spend money with you
  • Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments”
  • The Revenue Game: how to build revenue instead of selling concepts

Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.

Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

"synopsis" may belong to another edition of this title.

About the Author:

Lou Imbriano, the Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and becoming custodians of the brand. Formerly a radio and TV producer, he has appeared on numerous local Boston radio and television programs. Lou has been profiled on Forbes.com as one of its “Names You Need to Know” and has written multiple columns for the Sports Business Journal. Lou, who teaches sports marketing at Boston College, is based in Boston, MA. Visit Lou at www.louimbriano.com.
Elizabeth King, a professional writer and test preparation educator, is author of Outsmarting the SAT. She lives in New York City.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

IMBRIANO
Published by Mcgraw Hill Publishers
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0071775269

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.10
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Imbriano, Lou
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Quantity Available: > 20
Seller
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2011. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VJ-9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.24
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Lou Imbriano
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 152 mm. Language: English . Brand New Book. The former New England Patriots CMO s winning strategy--MARKET TO THOSE WHO SPEND THE MOST! Lou Imbriano shares the innovative marketing strategy he developed and used to transform the Patriots into the brand to beat. Whatever industry you work in, Winning the Customer helps you dramatically increase revenue by focusing on existing customers, defining the relationship, and creating new ways to connect with them. Lou Imbriano is CEO of TrinityOne Worldwide, a sports and entertainment marketing company. From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium. Bookseller Inventory # AAS9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.66
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Lou Imbriano
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 152 mm. Language: English . Brand New Book. The former New England Patriots CMO s winning strategy--MARKET TO THOSE WHO SPEND THE MOST! Lou Imbriano shares the innovative marketing strategy he developed and used to transform the Patriots into the brand to beat. Whatever industry you work in, Winning the Customer helps you dramatically increase revenue by focusing on existing customers, defining the relationship, and creating new ways to connect with them. Lou Imbriano is CEO of TrinityOne Worldwide, a sports and entertainment marketing company. From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium. Bookseller Inventory # AAS9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.31
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Imbriano, Lou
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Quantity Available: 2
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2011. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Lou Imbriano
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 10
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 152 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The former New England Patriots CMO s winning strategy--MARKET TO THOSE WHO SPEND THE MOST! Lou Imbriano shares the innovative marketing strategy he developed and used to transform the Patriots into the brand to beat. Whatever industry you work in, Winning the Customer helps you dramatically increase revenue by focusing on existing customers, defining the relationship, and creating new ways to connect with them. Lou Imbriano is CEO of TrinityOne Worldwide, a sports and entertainment marketing company. From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium. Bookseller Inventory # BTE9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.88
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Lou Imbriano
Published by McGraw-Hill Education (2011)
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 1
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2011. Hardcover. Book Condition: New. Bookseller Inventory # 0071775269

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.76
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

8.

Lou Imbriano; Elizabeth King
Published by McGraw-Hill Education (2011)
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2011. Hardcover. Book Condition: New. Bookseller Inventory # INGM9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Lou Imbriano
Published by McGraw-Hill Education - Europe
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe. Hardback. Book Condition: new. BRAND NEW, Winning the Customer: Turn Consumers into Fans and Get Them to Spend More: Revenue-Building Marketing Strategies from a Top NFL CMO, Lou Imbriano, The former New England Patriots CMO's winning strategy--MARKET TO THOSE WHO SPEND THE MOST! Lou Imbriano shares the innovative marketing strategy he developed and used to transform the Patriots into the brand to beat. Whatever industry you work in, Winning the Customer helps you dramatically increase revenue by focusing on existing customers, defining the relationship, and creating new ways to connect with them. Lou Imbriano is CEO of TrinityOne Worldwide, a sports and entertainment marketing company. From 1997-2006, he oversaw the sales and marketing for the New England Patriots, New England Revolution professional soccer team, Foxboro Stadium, and Gillette Stadium. Bookseller Inventory # B9780071775267

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.35
Convert Currency

Add to Basket

Shipping: US$ 7.68
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Lou Imbriano, Elizabeth King
Published by McGraw-Hill (2011)
ISBN 10: 0071775269 ISBN 13: 9780071775267
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071775269

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.29
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book