The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

4 avg rating
( 17 ratings by GoodReads )
 
9780071801133: The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.

Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.

Praise for the The Fusion Marketing Bible

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader

Includes 21 videos accessible through QR codes

"synopsis" may belong to another edition of this title.

About the Author:

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Safko, Lon
Published by McGraw-Hill Education
ISBN 10: 0071801138 ISBN 13: 9780071801133
New PAPERBACK Quantity Available: 1
Seller
Orion Tech
(Grand Prairie, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071801138 . Bookseller Inventory # HGT4103SHIF122916H0871P

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 2.55
Convert Currency

Add to Basket

Shipping: US$ 2.95
Within U.S.A.
Destination, Rates & Speeds

2.

Safko, Lon
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 16669697-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3.77
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

3.

Safko, Lon
Published by Mcgraw Hill Publishers
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0071801138

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.70
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

4.

Safko, Lon
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. Turbocharge your marketing efforts with the powerful FUSE! strategy. The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible : As many marketers get attached to social media tools, they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon s techniques will teach you how to fuse traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. (Carmine Gallo, author of the bestselling books The Apple Experience , The Presentation Secrets of Steve Jobs , and The Innovation Secrets of Steve Jobs ). Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed! (Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business ). Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. (Erik Qualman, bestselling author of Socialnomics and Digital Leader ). It includes 21 videos accessible through QR codes. Bookseller Inventory # AA39780071801133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.18
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Safko, Lon
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. Turbocharge your marketing efforts with the powerful FUSE! strategy. The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible : As many marketers get attached to social media tools, they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon s techniques will teach you how to fuse traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. (Carmine Gallo, author of the bestselling books The Apple Experience , The Presentation Secrets of Steve Jobs , and The Innovation Secrets of Steve Jobs ). Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed! (Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business ). Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. (Erik Qualman, bestselling author of Socialnomics and Digital Leader ). It includes 21 videos accessible through QR codes. Bookseller Inventory # AA39780071801133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.34
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Safko, Lon
Published by McGraw-Hill (2012)
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Quantity Available: > 20
Seller
Paperbackshop-US
(Commerce, GA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2012. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VJ-9780071801133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.65
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Safko, Lon
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800718011331.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.22
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Safko, Lon
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Paperback Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2012. Paperback. Book Condition: New. 154mm x 231mm x 15mm. Paperback. Turbocharge your marketing efforts with the powerful FUSE! strategy. The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing eff.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.391. Bookseller Inventory # 9780071801133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.70
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Safko, Lon
Published by McGraw-Hill Education
ISBN 10: 0071801138 ISBN 13: 9780071801133
New PAPERBACK Quantity Available: 1
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071801138 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 16043280

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.03
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Safko, Lon
Published by McGraw-Hill Education - Europe (2012)
ISBN 10: 0071801138 ISBN 13: 9780071801133
New Softcover First Edition Quantity Available: 1
Rating
[?]

Book Description McGraw-Hill Education - Europe, 2012. Book Condition: New. Explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. This title provides what you need to drive dramatic increases in traffic and revenues. Num Pages: 288 pages, black & white illustrations, figures. BIC Classification: KJE; KJK; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 228 x 166 x 15. Weight in Grams: 396. . 2012. 1st Edition. Paperback. . . . . . Bookseller Inventory # V9780071801133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.34
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book