The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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9780071802024: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

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About the Author:

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book. The hype over social media is over. Now it s time to make social media pay. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today s leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning Likes into Buys . Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence. Seller Inventory # AAC9780071802024

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