The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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9780071802024: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

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About the Author:

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill, 2012. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook" provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, "The Social Commerce Handbook" distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys." The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence. Bookseller Inventory # ABE_book_new_0071802029

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Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 226 x 150 mm. Language: English . Brand New Book. The hype over social media is over. Now it s time to make social media pay. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today s leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning Likes into Buys . Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence. Bookseller Inventory # AAZ9780071802024

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Book Description McGraw-Hill Education - Europe, 2012. Book Condition: New. 2012. 1st Edition. Paperback. Helps you learn the secrets to unlocking sales with the "Big Five" - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. This title distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning "Likes" into "Buys". Num Pages: 208 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 228 x 155 x 13. Weight in Grams: 284. . . . . . . Bookseller Inventory # V9780071802024

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