Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

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9780071834728: Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

The completely updated and expanded second edition of the guide to harnessing the power of the world's largest professional network for total business success. This second edition builds on the success of the first edition which has over 50 enthusiastic reviews on Amazon.com, and has all the information on the latest LinkedIn features.

Maximum Success with LinkedIn, Second Edition revolutionizes the way busy professionals use LinkedIn. It's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more. 
Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies, entrepreneurs and career changers. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley start-ups to Fortune 500 companies. Dan is a LinkedIn power user with 22,000 first level connections, a LinkedIn group with over 6,000 members and seven years' of experience on the site.

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Product Description:

The updated edition of the guide to harnessing the power of the world's largest professional network for total business success The Second Edition builds on the success of the first edition which has over 50 positive reviews on Amazon.com. Maximum Success with LinkedIn, Second Edition revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more. 
Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies, entrepreneurs and career changers. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley start-ups to Fortune 500 companies. Dan is a LinkedIn power user with over 21,000 first level connections and seven years' of experience on the site.

From the Author:

I'm excited about LinkedIn, and I'm truly grateful for the over 50 enthusiastic reviews for the first edition of this book on Amazon.com from people who now share my passion!

I truly believe in LinkedIn's potential to uncover hidden opportunities for every working man and woman in the world. Anyone who takes the time to explore LinkedIn can find opportunities to grow their business, gain worldwide publicity, land the perfect career, develop a network of referral partners, meet mentors who will take their career to the next level, locate investors for their ideas, and much more.
I tell everyone I meet about LinkedIn and often I'm greeted with phrases like, "Well, I have a profile but have not done much with it," or "I received some invitations but never joined...couldn't figure out what it was about."
Why people have avoided using LinkedIn is understandable for three reasons: One, the constraints on our time limit how much we can take in and unless people truly see the benefit they are not going to get involved. Two, since LinkedIn is a "social network" business people might dismiss it as a waste of time, another place to play games and chit chat about the weather and TV shows. Three, LinkedIn has a label as being exclusively a site for posting your resume and looking for a job.
I wrote this book to convince you that while LinkedIn is a social network and it's great for finding a job, it really is an all-purpose, high-powered professional networking site where you can accomplish all of your business goals. I want all business people to stop what they are doing and log on to LinkedIn and start making the connections that will take their career - and their life -- to the next level.
After reading this book, you will know everything you need to know to make the most of LinkedIn, and then it's up to you to put the largest professional networking site on the planet to work for you. I hope you find this book inspiring and educational, and you put these techniques to work right away.
As with any internet based resource, LinkedIn constantly evolves. This second edition has been completely revised and updated with all the new LinkedIn features.  I also encourage you to visit my site, LinkedSuccess.com, where you will find information about updates on LinkedIn, online training courses, downloadable articles and other resources to help you use the site to achieve all your goals.
To Your LinkedIn Success! Dan Sherman

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