This book explains digital branding and how to implement it in the current marketplace.
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Digital Branding and Implementation in Today's Marketplace. .
The Internet and eCommerce have brought a myriad of changes for both consumers and businesses. Consumers are benefiting from a wide, even overwhelming, number of choices, as well as the convenience of purchasing all kinds of products with the click of a mouse. Companies are faced with increasing levels of pressure to win customers during a short window of time online. That is why creating a strong Web presence and building a trusted, instantly recognizable brand is crucial in today's fast-paced e-marketplace.. .
Firebrands unveils beginning-to-end strategies for strengthening your company's brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo!, FedEx, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today's top online brands. Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand strategies. In today's ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work.About the Author:
Michael Moon is the co-founder and president of GISTICS Inc, an internationally renowned research and executive education firm. He and his firm track key developments related to the interactive corporation and its four disciplines: electronic commerce, digital branding, samrt media, and process management. He delivers a series of executive seminars, workshops, and Web-based tele-seminars in North America and abroad and advises major international corporations on strategies for branding, eCommerce, and rapid market entry into technical markets. . . Doug Millison is a freelance writer and editor based in the San Francisco Bay Area. In the early 1990s he helped shape the interactive media designer and developer community as co-founder and editor-in-chief of the pioneering magazine, Morph's Outpost on the Digital Frontier. More recently, he co-authored a best-selling book for Web designers and developers, Creating Killer Web Sites, Second Edition.
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Book Description McGraw-Hill Osborne Media. Hardcover. Book Condition: New. 0072124490 100% satisfaction money back guarantee. Bookseller Inventory # 6008289
Book Description McGraw-Hill Osborne Media, 2000. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, Not a Remainder, No Black Remainder Mark, MH223-608Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 0806250003
Book Description Osborne McGraw-Hill, 2000. Hardcover. Book Condition: New. Dust Jacket Condition: New. Tables, Charts & Graphs (illustrator). 1st Edition. 6 x 9 x 1 ". 2000 First Edition Hardcover book in original dustjacket. BRAND NEW from 2000 publisher. Never opened, Never read. Jacket now protected in New clear non-stick removable mylar sleeve. small pink feltpen mark top edge book. Size 6 x 9 x 1" thick; 318 pages, illustrated with tables, charts & graphs. Strategies for strengthening your company brand online and building customer loyalty. Focus on two dozen case studies; including IBM . Yahoo . Fed Ex . and Amazon . and offering an in-depth explanation of digital branding . this insightful book illustrates some of the best practices carried out by the top online brands . Expert authors Moon and Millison identify and analyze branding successes . and failures . and provide a roadmap for implementing effective brand-building strategies . In the ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness , e commerce , wor k for them . " Firebrands - Building Brand Loyalty in the Internet Age " . by Michael Moon & Doug Millison . published by Osborne McGraw-Hill Publishing, California . 2000 First Edition Hard cover book in original Dust jacket *** Securely packed for safe delivery since 1965 *** 6 x 9 x 1 ". Bookseller Inventory # 2247
Book Description McGraw-Hill Osborne Media, 2000. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0072124490
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800721244911.0
Book Description McGraw-Hill Osborne Media, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072124490
Book Description McGraw-Hill Osborne Media, 2000. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-09-8998008