Macromedia Flash (tm): Art, Design + Function

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9780072193138: Macromedia Flash (tm): Art, Design + Function

The creative layout of this book is directed at an advanced-level, design-oriented audience. Added features include examples of inspirational Web sites, related stories, technical tips, and links. Content of the book revolves around the deconstruction of the award-winning Mighty Assembly Web site in a series of studies and examples. The entire book is in four-colour to maximize effectiveness of the many screenshots, illustrations, video and animated frames, sketches, and artwork throughout. The Mighty Assembly team shares advanced knowledge and use of Flash with readers in the form of proven strategies, crucial processes, creative concepts, insightful tips, and code.

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From the Back Cover:

Execute your most creative concepts using Flash

Get a developer's view of what it takes to conceive and produce an award-winning Flash Web site. This detailed case study deconstructs the site mightyassembly.com, offering readers a rare opportunity to observe and analyze how concepts are executed by pushing the limits of Flash. Learn how the developers and designers at Mighty Assembly merged original ideas and inspired designs with solid engineering principles using readily accessible Flash processes and techniques. This beautifully designed and informative book thoroughly and clearly examines the development and use of Flash graphics, sound, video, code-controlled motion, and linear animation. In the spirit of furthering the understanding and proliferation of Flash, Mighty Assembly's proprietary code is available free in downloadable form.

"This is a great resource for anyone interested in the in-depth processes and methods involved in creating an immersive online Flash experience." --Matt Owens, volumeone.com

"Illuminates the value in the little paths a team explores during the process of refining every thought, pixel or line of code." --Joshua Davis, praystation.com

"Provides an insider's look at how a Web site is made. Detailed accounts of how a concept is developed and individual parts are crafted demystify the work of a digital designer." --Yoshi Sodeoka, C404

About the Author:

Natalie Ammirato and Amanda Moore (San Francisco, CA) co-founded Mighty Assembly after establishing Ammirato New Media in 1997 in Madrid, Spain. Prior to establishing New Media, Natalie was Creative Director at Rare Medium Sydney in Australia and Senior Producer at Medior, Inc. (subsequently morphed into AOL) and Big Hand Productions. Mighty Assembly team members have worked with many different types of clients, including Neiman Marcus, Fox Interactive, Amnesty International, AOL, Visa, InfoWorld Magazine, Harper Collins Interactive, Dow Jones, Mercedes-Benz (Germany), and Phillips Interactive Media (Holland).

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