Strategic Management

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9780072285482: Strategic Management

Thompson/Strickland is the strategic management market leader by a wide margin. The eleventh, or alternate, edition of the book contains exactly the same text as the 10th edition but includes all new cases. With so many business schools offering a strategic management course every term, the case collection in any one edition "wears out" after a few terms. The strong desire of adopters for fresh cases, together with welcome and much needed growth in the supply of first-rate cases being developed each year makes it necessary for us to institute a short case revision cycle and provide a second collection of cases to choose from. The 10th edition, with all its various components, will be available throughout the life cycle of the 11th edition.

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A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as "probably the most comprehensive and valuable UK strategic management text available on the market".

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Arthur A. Thompson, A. J. Strickland
Published by Mcgraw-Hill College
ISBN 10: 0072285486 ISBN 13: 9780072285482
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Book Description Mcgraw-Hill College. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2748711524

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