This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.
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Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800722964711.0
Book Description McGraw-Hill/Irwin, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P11007229647X
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007229647X New Condition. Bookseller Inventory # NEW6.0927406