Financial Accounting

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9780072300352: Financial Accounting

The authors wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.

Libby/Libby/Short is the only financial accounting text to successfully implement a real-world, single focus company approach in every chapter. Students and instructors have responded very favorably to the use of focus companies and the real world financial statements. The companies chosen are interesting and the decision-making focus shows the relevance of financial accounting regardless of whether the student has chosen to major in accounting.

This text has enjoyed tremendous success, and will continue to do so because of its timely, real world and relevant content, its solid pedagogical features, and its appropriate balance of innovative and traditional content.

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About the Author:

Bob Libby is the David A. Thomas Professor of Management in the Johnson Graduate School of Management at Cornell University. He previously taught at the University of Chicago and the University of Michigan. He received his Ph.D. from the University of Illinois. Bob has a national reputation as a leading academician and is one of the top five behavioral accountants in North America. Bob teaches MBA and Executive MBA courses in Financial Accounting at Cornell. Please note: Bob Libby is teaching at Univ. of Texas at Austin through June 1, 1999. Pat Libby is an Associate Professor at Ithaca College. She received her Ph.D. from the University of Michigan. Her research activities focus on how to use cases in introductory accounting and on using Collaborative Learning techniques in the classroom. She teaches undergraduate introductory, intermediate, and advanced Financial Accounting at Ithaca. Dan Short is the Dean of the Richard T. Farmer School of Business at Miami University. Prior to that he was the Dean of the Business School at Kansas State University and prior to that he taught at the University of Texas-Austin and the University of Chicago. He received his Ph.D. from the University of Michigan. He has won numerous teaching awards during his career teaching both undergraduate and MBA financial accounting courses. Pat Libby is an Associate Professor at Ithaca College. She received her Ph.D. from the University of Michigan. Her research activities focus on how to use cases in introductory accounting and on using Collaborative Learning techniques in the classroom. She teaches undergraduate introductory, intermediate, and advanced Financial Accounting at Ithaca. Dan Short is the Dean of the Richard T. Farmer School of Business at Miami University. Prior to that he was the Dean of the Business School at Kansas State University and prior to that he taught at the University of Texas-Austin and the University of Chicago. He received his Ph.D. from the University of Michigan. He has won numerous teaching awards during his career teaching both undergraduate and MBA financial accounting courses.

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