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This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.
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- PublisherMcGraw-Hill
- ISBN 10 0072303336
- ISBN 13 9780072303339
- BindingHardcover
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Book Description Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.74. Seller Inventory # G0072303336I5N00
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