Effective Business Communication

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9780072303339: Effective Business Communication

This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

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Herta A. Murphy
Published by Mcgraw-Hill (Tx)
ISBN 10: 0072303336 ISBN 13: 9780072303339
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Book Description Mcgraw-Hill (Tx). Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2763418366

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