Strategic Management: Concepts and Cases (Strategic Management : Concepts and Cases, 12th ed)

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9780072314991: Strategic Management: Concepts and Cases (Strategic Management : Concepts and Cases, 12th ed)
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This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.

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9780073037141: Strategic Management

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Publisher: McGraw-Hill Companies, 1999
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