GLOBAL BUSINESS TODAY surveys the realm of topics covered in traditional international business text, but is at a more accessible level. GBT's concise 14 chapters gives a general introduction to international business- emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in GBT through a variety of real world examples and cases from small, medium, and large companies throughout the world.
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Book Description Mcgraw-Hill College, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # M0072324511