Mass Communication: Living in a Media World - Softcover

Ralph E. Hanson

Softcover

ISBN 10: 0072341777 ISBN 13: 9780072341775

Publisher: Mcgraw-Hill (Tx), 2004

Synopsis

Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.

About this title

About the Author:

Ralph E. Hanson, Ph.D., is an assistant professor in the P.I. Reed School of Journalism who specializes in news/editorial and the sociology of mass communication. He is a former newspaper reporter with his bachelor's and master's from Iowa State University, where he majored in anthropology and journalism. He earned his doctorate in sociology from Arizona State University. Before coming to West Virginia University, Hanson was an assistant professor of journalism at Northern Arizona University.

Review:

Students cheer when I explain the reasons why the text is more reasonably priced than most others, which makes me look good! I like the timelines that put media in the context of other historic events. Overall, I am a big fan of Ralph Hanson's holistic and thoughtful approach to mass communication for freshmen, and his dedication to keeping examples current and available to instructors online. I plan to use Mass Communication: Living in a Media World in the future, and I recommend it to peers. --- Jennifer Fleming, California State University-Long Beach

The third edition of Mass Communication: Living in a Media World makes media literacy truly come alive for students and faculty alike. With his breezy writing style and insight-laden unique approach, Dr. Ralph Hanson entertains and informs without either the dry pomposity or shallow flipness evident in so many of the other comparable texts. This up-to-date book, along with its invaluable and innovative web resources, is a joy to use. In the vastly and rapidly changing media landscape, this text delivers. And how! --- Martin D. Sommerness, Northern Arizona University

The second part of the title helps distinguish this book: Living in a Media World. Current issues and examples are blended with parallels in media history. This balance between historical and modern perspectives helps the students put the media world in which they live in context. The book is visually appealing, has thought provoking material in the 'Test Your Media Literacy' section, and provides starting points to engage the students in discussion. - --Dolores Sierra, Black Hawk College-Moline

When searching for a text for a beginning media studies course, there really is no choice better than Hanson's Mass Communication: Living in a Media World. Its no-frills, cost-effective approach is at once student friendly and instructor approved. Understanding the complex relationship between media and society can be overwhelming but not when reading this text. It is, quite simply, the most comprehensive and down-to-earth look at media effects theory on the market today. --Don Lowe, University of Kentucky

Students cheer when I explain the reasons why the text is more reasonably priced than most others, which makes me look good! I like the timelines that put media in the context of other historic events. Overall, I am a big fan of Ralph Hanson's holistic and thoughtful approach to mass communication for freshmen, and his dedication to keeping examples current and available to instructors online. I plan to use Mass Communication: Living in a Media World in the future, and I recommend it to peers. --Jennifer Fleming, California State University-Long Beach

When searching for a text for a beginning media studies course, there really is no choice better than Hanson's Mass Communication: Living in a Media World. Its no-frills, cost-effective approach is at once student friendly and instructor approved. Understanding the complex relationship between media and society can be overwhelming but not when reading this text. It is, quite simply, the most comprehensive and down-to-earth look at media effects theory on the market today. --Don Lowe, University of Kentucky

Students cheer when I explain the reasons why the text is more reasonably priced than most others, which makes me look good! I like the timelines that put media in the context of other historic events. Overall, I am a big fan of Ralph Hanson's holistic and thoughtful approach to mass communication for freshmen, and his dedication to keeping examples current and available to instructors online. I plan to use Mass Communication: Living in a Media World in the future, and I recommend it to peers. --Jennifer Fleming, California State University-Long Beach

About this edition

• Publisher: Mcgraw-Hill (Tx)
• Publication date: 2004
• ISBN 10: 0072341777
• ISBN 13: 9780072341775
• Binding: Paperback
• Number of pages: 435