9780072346510: Student CD-ROM to accompany Marketing

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

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Berkowitz, Eric N; Kerin, Roger A.; Hartley, Steven W.; Rudelius, William; Kerin, Roger; Hartley, Steven; Berkowitz, Eric
Published by Irwin Professional Pub (1999)
ISBN 10: 0072346515 ISBN 13: 9780072346510
New Hardcover Quantity Available: 1
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Revaluation Books
(Exeter, United Kingdom)
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Book Description Irwin Professional Pub, 1999. Hardcover. Book Condition: Brand New. 6th cdr edition. 5.50x4.80x0.30 inches. In Stock. Bookseller Inventory # 0072346515

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