Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin, 1999. CD-ROM. Book Condition: New. book. Bookseller Inventory # 0072346515
Book Description Irwin Professional Pub, 1999. Hardcover. Book Condition: Brand New. 6th cdr edition. 5.50x4.80x0.30 inches. In Stock. Bookseller Inventory # 0072346515