Taking Sides: Clashing Views on Controversial Issues in Marketing

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9780072384499: Taking Sides: Clashing Views on Controversial Issues in Marketing

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.

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Bart Macchiette; Abhijit Roy
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Bart Macchiette, Abhijit Roy
Published by McGraw-Hill/Dushkin (2000)
ISBN 10: 0072384492 ISBN 13: 9780072384499
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