This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.
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Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 46349594
Book Description McGraw-Hill/Dushkin, 2000. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0072384492