Internet Appendix Indiana Wesleyan University

9780072385243: Internet Appendix Indiana Wesleyan University

Selected text taken from: International Business Seventh Edition By Don Ball and Wendell McCulloch. (from first page). By the time students take an introductory course in international business, they usually have taken at least one CIS or MIS course in which they had an opportunity to connect to the Internet. However, if you have no Internet experience, we recommend that you either take a course or get a book from the library to learn the basics of the Internet, an extremely valuable business tool. In Chapter 1, we discussed briefly the numerous uses of the Internet, such as the following: (1.) E-mail for fast, inexpensive global communication. (2.) Videoconferencing for worldwide sales demonstrations and to hold meetings among people stationed in various countries. (3.) Posting Web sites to market products, recruit employees globally, and provide customer support. In this Appendix, we (1.) examine the Internet as a global information source and (2.) provide a directory of Web sites you can use to gather information on a wide range of topics. (from page 2)

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ISBN 10: 0072385243 ISBN 13: 9780072385243
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