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Internet Business Models and Strategies: Text and Cases - Softcover

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9780072397246: Internet Business Models and Strategies: Text and Cases

Synopsis

A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

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From the Publisher

The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw Hill Higher Education
  • Publication date2000
  • ISBN 10 0072397241
  • ISBN 13 9780072397246
  • BindingPaperback
  • LanguageEnglish
  • Number of pages400
  • Rating
    • 4.19 out of 5 stars
      16 ratings by Goodreads

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Allan Afuah, Christopher L. Tucci
Published by Mcgraw-Hill College, 2000
ISBN 10: 0072397241 ISBN 13: 9780072397246
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill Companies Pub Date: 8/9/2000 Binding: Paperback Pages: 384 first edition. Seller Inventory # 6902660

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Allan Afuah, Christopher L. Tucci
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ISBN 10: 0072397241 ISBN 13: 9780072397246
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill Companies Pub Date: 8/9/2000 Binding: Paperback Pages: 384 first edition. Seller Inventory # 6734226

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