A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.
"synopsis" may belong to another edition of this title.
The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.
"About this title" may belong to another edition of this title.
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Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill Companies Pub Date: 8/9/2000 Binding: Paperback Pages: 384 first edition. Seller Inventory # 6902660
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Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill Companies Pub Date: 8/9/2000 Binding: Paperback Pages: 384 first edition. Seller Inventory # 6734226
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Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.24. Seller Inventory # G0072397241I5N00
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Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. Internet Business Models and Strategies: Text and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780072397246
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780072397246. Seller Inventory # 9210568
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780072397246. Seller Inventory # 9458282
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780072397246. Seller Inventory # 9097173
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