International Marketing

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9780072398847: International Marketing

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

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Philip R. Cateora , John L. Graham
Published by McGraw-Hill Education, Book
ISBN 10: 0072398841 ISBN 13: 9780072398847
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Cateora, Philip R.;Graham, John L.
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ISBN 10: 0072398841 ISBN 13: 9780072398847
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Book Description Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2001. Hardcover. Book Condition: New. 5th or later Edition. Brand new book - no defects - fast delivery-. Bookseller Inventory # ABE-1774275863

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JOHN L. GRAHAN PHILLIP R. CATEORA
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Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, International Edition, 15th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0072398841

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JOHN L. GRAHAN PHILLIP R. CATEORA
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Book Description Irwin Professional Pub, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072398841

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JOHN L. GRAHAN PHILLIP R. CATEORA
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Book Description Hardcover. Book Condition: New. 0072398841 Still in shrink wrap. Great opportunity to save on this book. WE SHIP DAILY!!!. Bookseller Inventory # Z0072398841ZN

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