Public Relations: The Practice and the Profession (NAI, text alone)

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9780072424027: Public Relations: The Practice and the Profession (NAI, text alone)
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This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

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Lattimore, Dan L; Baskin, Otis W; Heiman, Suzette T.; Toth, Elizabeth L.; Van Leuven, James K
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Dan L Lattimore; Otis W Baskin; Suzette T. Heiman; Elizabeth L. Toth; James K Van Leuven
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Lattimore, Dan L; Baskin, Otis W; Heiman, Suzette T.; Toth, Elizabeth L.; Van Leuven, James K
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