When one ad can be 20 times more effective than another and one Web site can be 400 times more effective than another how do you lead your agency team to make certain youre a client who gets their best creative work? Its easy once you have a few important insights, says Nancy L. Salz, who has been training managers at Fortune 100 companies to do just that since 1983. Now she has written a Fourth Edition of her classic guide to include the new media: Web sites, Web advertising and other interactive communications. In this new edition youll discover how to consistently get your agencys best creative work, quickly build a collaborative relationship with your agency team by using Salzs seven step process, lead and motivate your agency at every step of the creative development process, constructively critique creative work, avoid mistakes that can hinder team productivity, smooth out a rough relationship, and gain many other invaluable tools. This highly readable book with hundreds of quotes from people who live the creative process every day is for brand, marketing and communications managers, entrepreneurs anyone who depends on great creative work for success.
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Nancy L. Salz is President of Nancy L Salz Consulting, a New York City-based company founded in 1983 that specializes in marketing communications management training seminars and consulting. Its client are mostly Fortune 100 companies in packaged goods, technology, telecommunication, automotive and financial areas. Prior to establishing her company, Ms. Salz spent over fifteen years at Ogilvy & Mather where she was one of only a handful of people to have supervisory positions in both the Creative and Account Management areas.
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Book Description McGraw Hill College Div, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 72427655