Retailing Management

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9780072429411: Retailing Management
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Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

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About the Author:

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

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Other Popular Editions of the Same Title

9780071106887: Retailing Management (McGraw Hill International Editions)

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ISBN 10:  007110688X ISBN 13:  9780071106887
Publisher: McGraw Hill Higher Education, 2006
Softcover

9780072497205: Retailing Management

Blackl..., 2003
Hardcover

9780256136616: Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Irwin ..., 1994
Hardcover

9780072553925: Retailing Management W/Student Tutorial CD-ROM

McGraw..., 2003
Hardcover

9780071179157: Retailing Management

McGraw..., 2000
Softcover

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