Retailing Management

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9780072429411: Retailing Management

Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.

An interactive website offers additional resources for the reader.

"synopsis" may belong to another edition of this title.

About the Author:

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

"About this title" may belong to another edition of this title.

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Michael Levy; Barton A. Weitz
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