Annual Editions: Marketing 01/02

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9780072433524: Annual Editions: Marketing 01/02

The articles selected for this reader address marketing theory and application in a wide range of industries. In additions, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

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A collection of articles that address marketing theory and application in a wide range of industries. They reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

"About this title" may belong to another edition of this title.

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John E. Richardson
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072433523 ISBN 13: 9780072433524
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Richardson, John E.
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072433523 ISBN 13: 9780072433524
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