Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.
The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
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Book Description Paperback. Book Condition: 11. Still wrapped ,some shelf wear.HN-28 [S 7]. Bookseller Inventory # CB-MJG3-KVPQ
Book Description McGraw Hill, USA, 2002. Softcover. Book Condition: New. Dust Jacket Condition: No Dust Jacket. Edition Unstated. New in shrink wrap. 395 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072435763. ISBN/EAN: 9780072435764. Pictures of this item not already displayed here available upon request. Inventory No: 1561019647. Bookseller Inventory # 1561019647
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M0072435763
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2001. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0072435763
Book Description McGraw-Hill Humanities/Social, 2001. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110072435763